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Hy-Vee Debuts WholeLotta Good Ecommerce Site

Specialty Food Association

Hy-Vee, Inc. has launched its newest ship-to-home ecommerce site—WholeLotta Good. The site offers customers a range of dietitian-approved health and specialty products that can be purchased online and shipped directly to homes across the U.S. 

Shoppers can find more than 5,000 products including grocery items, vitamins and supplements, health and beauty products, household supplies, and fitness items.

WholeLotta Good will also feature a blog written by Hy-Vee registered dietitians. The blog will offer snack and meal ideas, health and wellness tips, and mindfulness and stress-reduction tips.

“Hy-Vee’s customers know that when they visit our stores, they can find a full range of products to support their healthy lifestyle goals,” said Randy Edeker, Hy-Vee’s chairman and CEO, in a statement. “With the launch of WholeLotta Good, we can now bring our extensive offerings to customers across the country through a site that’s convenient, affordable, and easy to use. It’s all part of our mission to make lives easier, healthier and happier.”

WholeLotta Good ships to all 50 states, and orders of more than $49 qualify for free shipping with no subscription required.

Related: Natural Grocers Introduces 21 Days to a Healthier You’Hy-Vee Dietitians Host Healthy Habits Events.