HelloFresh has launched HelloFresh market, an online store featuring fresh produce, snacks, desserts, sides, spice blends, and grocery essentials. The offerings will be rolling out to all customers across the U.S. over the coming months.
This launch furthers HelloFresh’s goal of offering greater value and convenience to customers as a one-stop option for both curated grocery items and mealtime inspiration.
“With the launch of HelloFresh Market, we are excited to offer customers an expanded selection of delicious meal solutions and grocery items that will fit their needs beyond dinnertime, especially at a time when Americans are embracing online grocery services more than ever,” said Uwe Voss, CEO of HelloFresh U.S., in a statement. “Building an exceptional meal-kit experience over the past 10 years has been key to establishing strong market leadership. Through our state-of-the-art supply chain and technology infrastructure, we will provide superior full-service delivery for all meal occasions, and capture a greater share of our customers’ overall food budget.”
Related: HelloFresh to Open Largest Distribution Center; HelloFresh Opens NJ DC.
Image: HelloFresh