H-E-B revealed Tuesday that it has opened its second H-E-B Fresh Bites, a convenience store in Lytle, Texas, along with an attached True Texas Tacos restaurant. With H-E-B Fresh Bites, the retailer is updating its existing convenience stores and providing customers with more options such as fresh produce, chef-inspired prepared meals, and convenient snack options, according to the retailer.
The store features several refrigerated cases stocked with fresh items such as produce, salads, sandwiches, sushi made daily, meat and cheese snacks, fresh juices, kombucha, and H-E-B Meal Simple options. Throughout the store, customers will find a larger selection of nutritious and wholesome products in addition to typical convenience offerings such as soft drink fountains, beer and wine, and other snacks.
“For our on-the-go customers, H-E-B Fresh Bites will offer a variety of fresh options and our delicious True Texas Tacos along with fast, friendly service,” said Erica Menchaca, H-E-B director of convenience store operations, in a statement. “Our amazing Partners are ready to open the doors and begin serving our community with the best H-E-B Fresh Bites has to offer.”
True Texas Tacos offers breakfast and specialty tacos made with fresh ingredients. All flour tortillas are made in-house and corn tortillas are available upon request. The restaurant also has a salsa bar. Customers can use the digital kiosks for no-contact ordering and on-demand delivery service.
With the re-opening of the Lytle location, H-E-B operates 12 convenience store locations throughout Texas, which all have fuel stations and car washes. The retailer will continue to update the layout of the remaining convenience stores to the H-E-B Fresh Bites brand with many also including True Texas Tacos restaurants. No plans or timelines have been set for updates to the other locations.
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