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H-E-B Commits $500K to Support School Shooting Victims, Families

Specialty Food Association

H-E-B, a member of the Uvalde, Texas community, where a gunman opened fire at an elementary school, Tuesday, taking 20 lives, has pledged to support the community with $500,000 in aid. The retailer has also begun collecting monetary donations at H-E-B, Central Market, Joe V’s Smart Shop, and Mi Tienda stores where shoppers can pledge $1, $3, $5, $50, or $100 at checkout.

Monetary gifts will go into the Spirit of Giving Fund, a 501c3 nonprofit H-E-B created in the wake of Hurricane Harvey and the Sutherland Springs tragedy. Additional donations to support the fund can be made at heb.com/donate. All funds collected from the donation campaign and gifted to the Spirit of Giving Fund will benefit the victims and families of Robb Elementary School in Uvalde.

Additionally, in the spirit of Texans Helping Texans, H-E-B has mobilized to help during this time of great need. H‑E‑B stores in the area and our H-E-B Mobile Kitchens will provide meals, supplies, and other resources to community support centers, first responders, and the local school district, and we will work closely with nonprofit organizations providing critical aid to those in need. The company will also provide crisis counselors to support H-E-B Partners and neighbors grieving throughout the community.

“Our hearts go out to all the families during this tragic and painful time,” said Winell Herron, H‑E‑B Group Vice President of Public Affairs, Diversity and Environmental Affairs. “Our neighbors in Uvalde, including many of our H-E-B Partners, have connections to someone touched by this tragedy. We grieve alongside them as they face unimaginable loss. It is our hope that H‑E‑B’s support, along with our loyal customers’ donations, will help during this difficult situation.”

Related: Meijer Donates $1 Million to U.S. Hispanic Chambers of Commerce; KIND Launches World Bee Day TikTok Campaign.