Good Planet Foods, maker of plant-based cheeses, has announced the rebrand of its line and the debut of new packaging that shows off the melt the product delivers, according to the company.
The packaging launches alongside an improved formula with unique, proprietary recipes that offer consumers the joy of cheese with a smooth cultured flavor that tastes, looks, and melts just like dairy cheese, according to Good Planet Foods. This update comes ahead of a growth projection for the brand in 2022, with recent distribution gains in retailers like Giant Martin, Giant Eagle, and Hy-Vee, and increased distribution nationally in Sprouts.
"We are committed to growing the plant-based cheese segment in 2022, and part of doing this is to continue to raise the bar for what consumers can expect from plant-based shreds and slices," said GOOD PLANeT co-CEO Bart Adlam, in a statement. "We are bringing this to market just after getting a fantastic response to the recent launch of our Plant-Based Snackable Wedges and just before we launch even more innovation, so we're excited to take our brand and segment to the next level this year."
Related: Blimpie Introduces Plant-Based Meatball Sub; 'Sense of Place' is New Chocolate Distinction.