Giant Food is taking part in a three-store pilot program with Flashfood, a digital marketplace providing customers access to heavily discounted food nearing its best-by date.
The Flashfood app enables customers to browse deals on fresh items like meat, produce boxes, dairy, and bakery items, as well as center-store foods and snacks that are nearing their best-by dates. Purchases are made directly through the app and customers pick their order up from the Flashfood zone located inside their participating Giant store.
"Giant is committed to supporting our communities in making choices that are good for them as well as the environment and reducing food waste is a key part of that," said Steven Jennings, stakeholder relations and brand lead for health and sustainability supporting Giant Food, in a statement. "We're excited to roll out this pilot program with Flashfood to offer our customers valuable savings on fresh foods, while also decreasing food waste and working toward our goal of achieving Zero Waste Diversion by 2025."
Related: Too Good to Go Releases Impact Report; Giant Co. Introduces Subscription Model.