Full Harvest, a B2B produce marketplace focusing on surplus and imperfect produce, announced Tuesday the acquisition of FarmersWeb, a farm sales and inventory management software provider.
Full Harvest will leverage the software service provider’s capabilities to speed the delivery of advanced features for its produce suppliers and buyers, according to Full Harvest.
"Climate change considerations have become a pressing priority across the agriculture and food industry, especially in regard to on-farm food loss. We understand the need to move as quickly as possible to provide effective solutions to reduce food waste, and acquiring FarmersWeb will help us make our vision of 100 percent full harvests a reality faster," said Full Harvest founder and CEO Christine Moseley in a statement. "Adding valuable software features from the FarmersWeb platform to our produce marketplace will help our farms sell their excess produce easier, more rapidly, and more efficiently than ever before."
Full Harvest connects growers with produce buyers by digitizing produce buying and selling through its online marketplace. The company seeks to enable farmers to unlock new revenue channels and minimize food waste. Both companies share a mission to streamline the process and manage farmers’ software capabilities, and FarmersWeb's advanced features like inventory/order management and payment processing help growers quickly bring produce to market.
"Full Harvest is disrupting how surplus and imperfect produce is bought and sold; I am thrilled to know that the hard work we spent creating our software will continue to be part of building a more sustainable supply chain," said David Ross, co-founder and CEO of FarmersWeb, in a statement. "I am looking forward to seeing Full Harvest's vision take root even faster."
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