FreshDirect is reducing prices on a wide selection of center store products across a variety of categories, effective Wednesday. In addition, the online grocer integrated 250 center of store product SKUs from Ahold Delhaize’s private brands, including Nature’s Promise and Taste of Inspirations lines, with several hundred more SKUs in the pipeline.
“FreshDirect is upping the convenience of one-stop shopping to bring customers great value on center of the store products, while continuing to deliver the best in fresh, speed and ease,” said Scott Crawford, chief merchandising officer, FreshDirect, in a statement. “We continue to integrate the stellar resources and expertise of FreshDirect and Ahold Delhaize to super-serve customers so they can address all of their grocery needs in one purchase.”
A pilot test of the new pricing was conducted in different zones across FreshDirect’s delivery area for about 20 percent of its customer base over the summer and due to the great response by shoppers, the online grocer decided to extend the adjusted pricing to all of its customers.
Related: FreshDirect Debuts Rosé Express; FreshDirect’s Myer on Bringing Products to Market.
Image: FreshDirect