The Fresh Grocer has launched a digital storefront experience, making it the fifth Wakefern banner to do so. The ecommerce experience, powered by ThryveAI, is available at all 11 of the grocer’s stores across New Jersey and Pennsylvania.
"Our ultimate goal is to create a simple, smooth, and intuitive online shopping experience for our customers," said Elizabeth Goodbread, director of digital commerce at Wakefern Food Corp., in a statement. "The site is modern, easy-to-use, and clean. We made many improvements to our customer experience, including enhanced search functionality, improved navigation features to make it easier to locate specific items, a simplified checkout, and time slot reservation process, as well as enhanced product landing pages that help customers make informed purchasing decisions."
Related: ShopRite Debuts Latest Fresh to Table Concept; Save A Lot Sells Stores to Fresh Encounter.