Midwest grocery chain Fareway has launched a small format store in Colfax, Iowa, reports Grocery Dive. The 8,000-square-foot location is one-third the size of an average Fareway store and features an assortment of groceries and fresh goods.
After acquiring the location in December, Fareway invested $2.2 million in a renovation of the space, which now holds a full-service meat counter, fresh produce, and a few grocery aisles.
This store offers local residents the ability to shop for the grocery essentials they need without having to go far. According to City Administrator Wade Wagoner, if Fareway hadn’t arrived, residents would have had to drive 13 to 15 miles to get to the closest Fareway and Hy-Vee stores.
“It keeps us from being a food desert,” he said. “I've already had several people in town say that, ‘I won't have to leave town to buy any of my groceries.’” Full Story
Related: Schnuck Markets Introduces New Format, Sourcing Commitment; Hy-Vee Reveals Expansion Plans.
Image: Fareway