Naturally New York, which fosters sustainable and responsible business practices and supports entrepreneurship, will host its first retail pitch day on February 15 at Fairway Market.
The Fairway Find event will offer Naturally New York members the opportunity to pitch their best-selling product and win product placement at four Manhattan Fairway locations, and up to 20 Village Super Market stores, in addition to off-shelf placements for one month and marketing and distributor support.
Looking to bring a unique product to the market this spring, Fairway Market and Naturally New York are working together to increase retailer and brand engagement, according to Naturally New York. The ten best brands will present their products to a panel of Fairway leaders and buyers.
“Fairway Market was actually built around the concept of finding young brands and giving them an opportunity in New York City, the greatest food city in the world. Many of your favorite brands actually started here," said Perry Blatt, third generation operator for Village Super Market, the owners of Fairway Market, in a statement. “New Yorkers are looking for the next big thing, it’s the NYC way, and that’s why it’s important to Fairway to partner with Naturally New York to find it.”
The event will help to provide exposure and increase visibility to early-stage brands (including diverse manufacturers and minority-, LGBTQ+-, women-, veteran- and disability-owned businesses).
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