Empire Co. Ltd is expanding its FreshCo discount banner to three locations in Alberta, Canada.
“Customers in Alberta are welcoming FreshCo with open arms, thrilled to see a new and fresh discount option in their local markets,” said Mike Venton, general manager, discount, in a statement. “Our team of frontline leaders and store teammates in the West is committed to continue opening stores that deliver on our freshness, price and in-stock guaranteed promises. The customer response to our entry into the market gives us great confidence in our brand and marketing strategies.”
Since April 2019, Empire Co. Ltd has opened 16 FreshCo stores in B.C., six in Manitoba, four in Saskatchewan, and two in Alberta. By the end of fiscal 2022, the company plans to have all of the 40 FreshCo stores confirmed to date, open in Western Canada.
Related: Empire Co. Expands Store Network in Ontario; Empire Co. Limited Adds New FreshCo Locations.
Image: Empire Co. Ltd/FreshCo