Organic Valley has launched a program to reach carbon neutrality through a new carbon insetting program.
With the help of key partners and consumers, the cooperative of small, organic family farms plans to work towards a carbon-neutral food system through a carbon insetting program that will incentivize and assist Organic Valley farmers with implementing regenerative, climate-smart farming practices.
The CROPP program is designed to help Organic Valley reach carbon neutrality through real-world, deep emission reductions and carbon sequestration on member farms.
This program will help Organic Valley become the first major dairy brand to reduce farm emissions without reliance on carbon offsets.
Practices being considered for the 2022 pilot include tree plantings, improved manure management, renewable energy, energy efficiency, and enhanced grazing and cropland practices.
"Carbon insetting is about so much more than simply reducing a company's carbon footprint, it is about businesses investing in the ecosystems their suppliers and farmers depend on to increase their resiliency and provide significant, measurable benefits to communities surrounding the value chain," said Nicole Rakobitsch, director of sustainability for Organic Valley, in a statement.
Related: Organic Valley Launches Effort to Save Family Farms; Minerva Foods, Imaflora Team to Measure Carbon Balance of South American Farms.