Circana, formerly IRI and The NPD Group, announced Tuesday the launch of AlwaysOn Analytics, a tool that analyzes real-time data to give businesses immediate, actionable insights. according to the company. The technology is now available through Circana’s Unify+ software.
“In today’s hyper-competitive business environment, the cost of waiting weeks or months for insights is simply too high,” said Amy Marentic, president of global solutions at Circana, in a statement. “AlwaysOn Analytics empowers our clients with actionable insights in near real-time, delivering immediate value across our clients’ entire organizations and enabling them to make more informed decisions that propel their businesses forward with unwavering confidence.”
AlwaysOn Analytics seeks to innovate its software capabilities with the following apps:
Price Sensitivities equips businesses with real-time data and scalable insights to make pricing and promotion decisions.
Price Opportunity enables businesses to gain a competitive edge by leveraging sensitivities to identify revenue growth opportunities, optimizing pricing strategies, and maximizing profitability.
Price Monitoring helps businesses minimize revenue loss by monitoring price execution compliance across products and geographies, enabling them to identify areas for improvement and track minimum advertised pricing violations for e-commerce sales.
Incrementality Analysis accelerates updating strategies by offering a holistic view of shelf and space changes and consistent measurement across items, brands, segments, and categories.
Commercial Spend Optimization empowers businesses to optimize the allocation of their investments across media, marketing, and pricing to align spending with the most impactful channels and increase their return on investment.
Inflation Monitor enables businesses to evaluate their pricing strategies compared to competitors, react quickly, and identify pricing opportunities.
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