Chicory, a contextual commerce advertising platform, is partnering with global brand owner, marketer, and media company Marquee Brands, which, in 2019, acquired the Martha Stewart brand that reaches approximately 100 million consumers across all media and merchandising platforms each month.
Select recipes on Martha.com will now be powered by Chicory, allowing site visitors to shop for ingredients directly on the site using its signature "Get Ingredients" button.
Chicory is the first shoppable recipe technology provider to integrate with Martha.com.
"With Martha.com, we’re focused on using digital technology to extend and enhance the values that have built Martha Stewart into one of the most trusted brands in the world," said Neil Fiske, CEO of Marquee Brands, in a statement. “We're always looking for new ways to improve and simplify our customer's shopping experience.”
The Chicory and Marquee Brands partnership comes just after Marquee Brands announced the expansion of Martha.com, an online platform that includes housewares, kitchen goods, and recipes with products designed and curated by the world-renowned lifestyle influencer Martha Stewart. In its expansion, the site aims to bring products to life, making it simple to explore and shop Martha's favorite household picks.
"We're thrilled to be partnering with Marquee Brands in this new chapter for Martha.com, and to be selected as their premier provider of shoppable recipe technology," said Chicory Co-Founder and CEO Yuni Sameshima, in a statement. "Together, we're simplifying the lives of shoppers, taking them from inspiration to checkout in just a few clicks.”
Martha.com is one of 1,500+ sites that features Chicory's shoppable recipe technology. Its signature "Get Ingredients" button is just one of several digital tools the platform offers to publishers, CPG brands, and grocery retailers looking to enhance the online user experience, and drive items to cart.
Related: Thrive Market Announces First Shoppable Cookbook; Home Chefs Embrace Technology.