Brookshire Brothers, a regional grocery chain in Texas and western Louisiana, is deploying digital tools from eGrowcery, a grocery ecommerce platform developer, for its online ordering and fulfillment operations. Brooks Brothers will transition to the platform on January 1, 2024.
Enhanced features will include integrated coupon clipping and redemption abilities, complex promotions, and several other consumer-facing aesthetic improvements. Additionally, Brookshire Brothers will deploy a more efficient picking and fulfillment technology suite. The technology will save Brookshire Brothers labor, time, and money, according to eGrowcery.
“The eGrowcery platform offers a deeper integration with the systems and strategies that we go to market with every day. The customer will benefit from being able to use digital coupons and navigate promotional savings while our store team optimizes the picking process to help save time and money,” said John Alston, CEO and president of Brookshire Brothers, in a statement.
Related: Sprouts, Community Markets Go Omnichannel; Consumers Seek Savings in Grocery, Restaurants: Report
Image: eGrowcery