Private label online retailer Brandless has raised $118 million in a new funding round led by Clarke Capital Partners.
“Brandless is transforming commerce by creating influence-as-a-service and democratizing access to better-for-you products,” said Brandless CEO Cydni Tetro in a statement. “By uniting brands with a mission and micro-influencers through technology, we’re creating a platform that makes everyone mission-driven and empowers them to be a force for good.”
With this funding, Brandless will acquire more digitally-native brands that share the company’s mission to expand its product portfolio with more products that make it easier for people to take care of themselves, their families, and the planet. This will also enable Brandless to launch an influencer-as-a-service program, which allows individuals to become social influencers who can advocate for their favorite products and monetize their social presence.
Related: Walmart Expands Private Label Wine Offerings; Amazon Launches Private Label Brand.
Image: Brandless