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BJ's Names Former H-E-B Exec Chief Merchandising Officer

Specialty Food Association

BJ’s Wholesale Club announced that Rachael Vegas joined the company, Monday, as executive vice president, chief merchandising officer. She’s responsible for the strategic leadership of BJ’s merchandising and assortment planning and allocation functions and will report to Paul Cichocki, executive vice president, chief commercial officer.

Most recently, Vegas was senior vice president, ecommerce merchandising at H-E-B, where she was responsible for its ecommerce business as well as its in-store financial services and payments division and its retail media initiative. Prior to H-E-B, Vegas held various leadership positions at Brandless, Target, and Delhaize Group.

“We remain committed to delivering unbeatable value with a best-in-class merchandising assortment that will exceed our members’ expectations," said Cichocki, in a statement. “We’re thrilled to have Rachael join our team. Her diverse background and deep experience in retail and grocery will be influential as we continue to build on our momentum and advance our strategic priorities.”

The company also announced additional executive appointments. Tim Morningstar will assume the role of executive vice president, chief membership officer. Morningstar joined BJ’s in 2020 as senior vice president, membership acquisition and loyalty and leads the company’s membership and marketing functions.

Monica Schwartz has been appointed executive vice president, chief digital officer. Schwartz joined BJ’s in 2020 as senior vice president, chief digital officer and is responsible for the strategic leadership of the company’s digital business.

Related: BJ's to Open New Store; Kind Names New CEO.