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Bimbo Ventures Invests in Chickpea-Based Snack Brand

Specialty Food Association

Bimbo Ventures, the venture capital arm of Grupo Bimbo, has made a minority investment in Rule Breaker Snacks, maker of chickpea based brownies and blondies. This is the first external funding for Rule Breaker Snacks.

Rule Breaker Snacks products, available in over 2,500 retail locations nationwide, are vegan, gluten-free, kosher, nut-free, non-GMO, and free from the top eleven allergens including dairy, eggs, sesame, soy, and wheat.

“It has been an amazing journey for us over the past few years, and we have so many great things on the horizon,” said Nancy Kalish, founder of Rule Breaker Snacks, in a statement. “We are thrilled to have Bimbo Ventures behind us to help drive future growth and opportunity for Rule Breaker Snacks”

Related: Mondel?z Launches Program to Engage Early Stage Snack BrandsKind Founder Invests in Healthy Snack Brand.

Image: Rule Breaker Snacks