Beyond Meat will be the preferred supplier for McDonald’s McPlant plant-based burger as part of a three-year global strategic agreement between Beyond Meat and McDonald’s. In addition, Beyond Meat and McDonald’s will explore co-developing other plant-based menu alternatives for chicken, pork, and egg as part of McDonald’s broader McPlant platform.
This further solidifies the relationship between McDonald’s and Beyond Meat, which began in 2019 with the Canadian test of a sandwich made with Beyond Meat’s plant-based patty.
“Our new McPlant platform is all about giving customers more choices when they visit McDonald’s,” said Francesca DeBiase, McDonald’s executive vice president and chief supply chain officer, in a statement. “We’re excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers.”
“We are proud to enter into this strategic global agreement with McDonald’s, an exciting milestone for Beyond Meat, and look forward to serving McDonald's as they bring expanded choice to menus globally,” said Ethan Brown, Beyond Meat founder and CEO, in a statement. “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
Related: PepsiCo, Beyond Meat Partner; Plant-Based Meat, Vegan Chocolate Among Trends Poised for 2021 Growth.
Image: Beyond Meat