Beginning Wednesday, Aldi will match 2019 prices for holiday offerings such as appetizers, desserts, sides, and beverages, with discounts of up to 30 percent.
Discounted items such as brie cheese, prosciutto, cornbread stuffing, wines, mini quiches, fresh brown-and-serve rolls, macarons, and apple pie will be identified with a red Thanksgiving Price Rewind icon on the shelves.
"Providing amazing products at the absolute lowest prices is what we've always done, and we know right now that's more important than ever," said Dave Rinaldo, president of Aldi U.S., in a statement. "We expect to welcome tens of millions of customers in our stores this Thanksgiving season, and we want them to know they can count on us. So why not attempt that additional side dish this year, or invite over a few more friends or family members? "
For five consecutive years, ALDI has been No. 1 for price, according to the Dunnhumby Retailer Preference Index Report, Grocery Edition, according to the retailer.
Related: Aldi Cuts Top Grocery Prices; Category Spotlight: Home for the Holidays.