An audit of American kitchens conducted by Circana, formerly IRI and The NPD Group, with a U.S. representative sample of those 18 and older, revealed the following insights:K
• Two-thirds of those who own an air fryer used it in the past four weeks.
• 55 and older consumers are more likely to have celery on hand than younger adults.
• Adobo spice is more likely to be in the kitchens of Northeast U.S. consumers.
• Just under one-third of U.S. adults own a stir fry pan or wok.
• 54 percent of meal preparers own a voice-controlled home device; setting a timer and converting recipes are among the most popular kitchen-related device commands.
• Even novice cooks will attempt baking cakes at home with a cake mix. About one-third of cake mix consumers describe their cooking skills as limited.
“Kitchens are command central for U.S. households, and knowing what foods, beverages, appliances, cookware/bakeware, utensils, and other cooking materials on hand is a gold mine of actionable information,” said Darren Seifer, Circana food and beverage industry analyst, in a statement. “Not to mention how fascinating it is to get a peek inside America’s kitchens.”
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