7-Eleven is partnering with Minibar Delivery to offer wine and beer delivery in select markets across the U.S. The service will kick off in Florida, Texas, and Virginia, where approximately 600 stores are participating in the pilot launch. The beverage-centric delivery service has plans to expand to additional 7-Eleven markets later this year.
"While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7-Eleven intends to meet and exceed," said 7-Eleven digital senior vice president Raghu Mahadevan, in a statment. "In one year, our delivery footprint has more than doubled, with more than 90 percent of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app. We are excited to collaborate with an established company like Minibar Delivery to bring our customers quick, convenient delivery of alcoholic beverages and mixers across the country."
7-Eleven's range of beer and wine varies from store to store and includes national brands as well as the retailer's own wine and beer portfolio. Recent introductions include Plot + Point tetrapak wine, Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point cabernet sauvignon, red blend and sauvignon blanc wines.
"This collaboration with 7-Eleven gives us the opportunity to work with the most iconic and innovative convenience retailer in the world and expand our presence in Florida, Texas, and Virginia, as well as other cities and states in the future," said Lindsey Andrews, Minibar Delivery co-founder and CEO, in a statement. "We look forward to offering our shoppers the opportunity to order from a local 7-Eleven store and expand our product selection while still providing an unmatched experience on our website and app."
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Image: 7-Eleven