Yarmouth, ME (January 16, 2024) – WATCHAREE’S, a leading national brand of authentic, ready-to-eat Thai sauces, will launch a new line of noodle meal kits at the Specialty Food Association’s 2024 Winter Fancy Food Show in Las Vegas on January 21-23 in booth #3204. Created by Watcharee Limanon, a recognized Thai culinary artist and entrepreneur from Bangkok, this new line embodies Thailand’s distinctive culinary traditions and is manufactured in Thailand from premium quality ingredients. Meal kits include Thai Peanut Noodles, Thai Red Curry Noodles, and Thai Coconut Curry Noodles. All products are vegan.
“Our meal kits are wholesome alternatives for people on the go who love authentic Thai flavors,” said Watcharee. “Each kit combines our classic Thai sauces made with fresh coconut milk and curry paste, noodles, vegetables, and plant-based protein​. Just microwave and voilà.”
Major retailers participating in the launch of these new Thai noodle meal kits include Ahold Delhaize banners Stop & Shop and Hannaford, as well as ShopRite of Wakefern Food Corporation.
WATCHAREE’S products are recognized industrywide for their innovation, premium quality, and vibrant flavors, winning the prestigious sofi™ award in the New Product category in 2022 with Thai Peanut Sauce, and in 2023 with Thai Spicy Chili Sauce.
About WATCHAREE’S. Watcharee Limanon handcrafts exquisite Thai curry, stir fry, and dipping sauces in Thailand from premium quality ingredients that capture the subtle richness of Thai flavors. In creating her sauces, Watcharee combines time-honored, classic recipes with modern convenience to create an authentic culinary experience. All sauces are clean, plant-based, non-GMO, and gluten free. Thai Culinary Arts Studio LLC, a certified woman-owned small business, manufactures WATCHAREE’S brand and also offers custom formulations of Asian sauces for private label.
For more information, including recipes, please visit www.watcharees.com
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