Harlem, NY — Uncle Waithley’s, maker of the only ginger beer infused with Scotch Bonnet pepper, will showcase its cult-followed Vincy Brew at the Specialty Food Association’s (SFA) 2023 Summer Fancy Food Show in New York City. From June 24-27th, Uncle Waithley’s will serve frosty samples of its spicy brew from Booth 1336D.
For award-winning mixologist and founder, Karl Franz Williams, the opportunity to expand distribution for Uncle Waithley’s is driven by his mission to share the authentic flavors of his Caribbean roots. This year, Williams’ team exhibits with the support of (included) CPG, a collective of BIPOC food and beverage founders dedicated to amplifying the voice of diverse makers in food and beverage. Uncle Waithley’s is one of ten emerging brands chosen to participate in the (included) 2023 Summer Cohort.
In partnership with the SFA, the Cohort program recognizes each minority-owned brand with a scholarship and promotional package that spotlights their products for discovery in a featured pavilion. "The Summer Fancy Food Show is the premier Show to find new and innovative products, network with industry professionals, and learn about the latest trends in the $175 billion specialty food industry,” said Bill Lynch, president, Specialty Food Association. “I’m excited to have Uncle Waithley’s exhibiting and look forward to seeing them at the Show.”
Williams’ alluring Vincy Brew is named for the island country where his grandfather’s prized ginger farm and zeal for healthy living inspired Uncle Waithley’s. All-natural and made with only fresh ingredients, it’s a non-alcoholic option with a sophisticated flavor profile and crisp, spicy finish, Vincy Brew infuses modern trends with rich tradition. In developing the small-batch brew, Williams honored a vintage fermentation technique that delivers unparalleled nuance and complexity. “It’s an elevated sip on its own, but a versatile mixer for both professionals and DIY cocktailers,” says Williams. “And the flavorful heat of our prized Scotch Bonnet truly captures the spirit of the Caribbean. We are immensely proud of our product and look forward to introducing it to industry tastemakers from around the world.”
Uncle Waithley’s recently rolled into 56 Whole Foods Market stores across the Northeast, as well as 22 Giant Eagle Market District locations in the Central United States. The brand is primed for additional growth in natural channel grocery retail, as well as premium foodservice channels. Uncle Waithley’s Vincy Brew is available in 12oz bottles which retail at $2.69 or in a 4-pack configuration with a MSRP of $9.99.
Presented by the not-for-profit Specialty Food Association, the Summer Fancy Food Show is a trade-only event. To register, please visit www.specialtyfood.com.
About Uncle Waithley’s Vincy Brew
Uncle Waithley’s Vincy Brew is a Black-owned small-batch non-alcoholic carbonated ginger beer developed by mixologist Karl Franz Williams and inspired by his grandfather, Uncle Waithley, who lived his entire life on the island of St. Vincent and the Grenadines. Uncle Waithley’s Vincy Brew includes Scotch Bonnet pepper, ginger, turmeric, lime, and mineral water to produce a ginger beer with a flavor like no other. Uncle Waithley’s can be found in almost 80 grocery stores (including Whole Foods Markets and Market District), 40+ bars and restaurants, and online on Amazon and Boisson. For more information, please visit www.unclewaithleys.com/ and Spice up Your Vibe ™
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Press Contact: [email protected]
Hashtags: #UncleWaithleys #SpiceUpYourVibe #FancyFoodShow #FancyFoodNYC #SpecialtyFood #Vincy Brew
###