Nearly 2,000 Products Competed for the Top Specialty Food Association Award
Montauk, New York (May 9, 2022) – The Hampton Grocer Super Seed Grain Free Granola has won the new product award in the Cereals & Granola as part of the Specialty Food Association’s (SFA) 2022 sofi™ Awards, a top honor in the $170.4 billion specialty food industry.
The Hampton Grocer Super Seed Grain Free Granola was one of 102 winners selected by a panel of specialty food experts from nearly 2,000 entries across 53 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center.
“We are honored that our super seed grain free blend has won a New Product Award,” says Samantha Sherman, owner of The Hampton Grocer. “As a small business in the big granola market, we are always looking for ways to know that our product is loved. We feel the love when we meet our customers at local farmers markets and through interactions on social media, but this is one of the ultimate stamps of approval and we’re very grateful.” The Hampton Grocers Super Seed Grain Free Blend is found in stores and online.
The sofi Awards are open to members of the SFA and have been given each year since 1972. Winners will be showcased at the 2022 Summer Fancy Food Show, running June 12-14, at the Javits Center in New York City. Open only to the trade, it is the largest East Coast B2B-only specialty food and beverage show. For more information, visit specialtyfood.com.
About The Hampton Grocer
The Hampton Grocer was founded amidst the chaos of 2020, during a career and life shift from the hospitality industry by Samantha Sherman. She began her business in Montauk, NY, as a local, farm-to-front-door grocery delivery and gifting service while enrolled in the Institute of Integrative Nutrition. She was selling items from other local vendors but felt a signature item of her own was missing.
Samantha turned to her mother-in-law’s granola recipe to serve as inspiration. This granola was different, packed with over 50% nuts and seeds and subtly sweetened with local honey - it was an instant hit! She baked her granola initially just nine jars at a time out of her home kitchen, later moved to a local Mexican restaurant, and now bakes out of the Stony Brook Incubator Kitchen in Calverton.
The Hampton Grocer has five small batch granola flavors, and makes monthly limited batch options as well. Samantha plans to continue to spread The Hampton Grocers retail presence, partner with other like-minded food brands, and continue to expand their product line that will always remain true to its all-natural values.
You can learn more about The Hampton Grocer here!
About the Specialty Food Association
The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.
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