The premium Italian water brand targets a U.S. expansion with a rebranded website, social channels, and digital advertising
NEW YORK – May 2024 – Smeraldina, the water brand sourced from the renowned “blue zones” of Sardinia, Italy, today announced its multi-platform U.S. marketing program, showcasing Smeraldina’s rich heritage, uncompromising dedication to quality, and commitment to sustainability. This marketing milestone follows the brand’s prestigious recognition as the “Best Water in the World” at the 2023 Berkeley Springs International Water Tasting.
The company’s marketing program includes a new website and launch of U.S. based social media, event sponsorships, influencer engagement, and media relations. Smeraldina’s new, customized marketing video campaign debuted in New York City’s Times Square and showcases how the brand’s product is derived from the depths of the “blue zones” island of Sardinia, providing clean and well-balanced water for consumers. The video can be viewed, here.
“With continued accolades for our brand and the success of the ‘blue zones’ Netflix documentary in the U.S., we are thrilled to be expanding Smeraldina’s reach and visibility nationwide,” said Mauro Solinas, Chairman at Smeraldina Water. “From a captivating video campaign to a website rebrand and social media refresh, we're committed to bringing the essence of Sardinian living to every corner of the U.S. Smeraldina is not just about hydration – it's about embracing a lifestyle that promotes longevity, vitality, and wellness, and we look forward to sharing this widely.”
This year, Smeraldina has landed successful sponsorships across the U.S. to introduce new audiences to the brand, such as the recently completed Miami International Boat Show. In an effort to engage with new consumers, Smeraldina has also partnered with several lifestyle and health social media influencers through creative influencer strategies.
Smeraldina has selected to work with agencies Marino in New York City and Basilico in Italy to execute their new marketing tactics and increase the brand’s visibility in the U.S. The initial market entry plan was supported through a study conducted by Northwestern University’s Medill School, where students and the company’s team together surveyed consumer sentiment on bottled water and how to most effectively communicate Smeraldina’s unique brand attributes.
Smeraldina’s entire line of still and sparkling waters are available for nationwide distribution through Sysco and by regional distributors Driscoll Foods in the Northeastern United States, Mexcor International in Florida, Chefs’ Warehouse in the Mid-Atlantic, Republic National Distributing Company (RNDC) in Illinois, and additional local distributors across the country.
For more information on Smeraldina, please visit www.smeraldinawater.com and follow Smeraldina on Instagram at @smeraldinawater, on Facebook, and LinkedIn.
About Smeraldina Water
Smeraldina Water was established in 1985 in Sardinia, Italy by Giovanni Maria Solinas. Known as the “Legendary Water of Sardinia”, Smeraldina is a premium, family-owned bottled water company that was named “Best Water in the World” at the 2023 Berkeley Springs International Water Tasting, the most respected competition of its kind, and recently received the 100 Italian Excellences 2023 Award.
The award-winning, artesian water is sourced from one of the deepest aquifers in Europe and directly within the “blue zones” of this Mediterranean island which is virtually untouched by pollution and universally acknowledged for its healthy living and high number of centenarians. Sourced from nearly 1,000 feet within the Monti di Deu or the “Mountain of God,” the purest and most compact granite filters and enriches the clean and well-balanced water that is Smeraldina, assuming the role of a natural production plant.
Smeraldina is available in both still and sparkling and in various sizes and formats, including glass, PET, and Tetra Pak™ (winner of a 2023 sofi™ Award and Food & Beverage Magazine’s 2023 Products of the Year).
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