Hand-harvested Icelandic sea salt brand continues its strategic US market expansion
REYKJAVÍK, Iceland –– Saltverk, maker of hand-harvested, sustainable sea salt from Iceland, is proud to announce that its flaky salts are now available at various grocery chains across the US including Bristol Farms in California and H-E-B in Texas, among other recognized retailers. Additionally, the sea salt brand has partnered with national distributor KeHE and natural and organic products brokerage, Yin Yang Naturals. Yin Yang Naturals presents the brand to chain retailers as well as single-store independents and works to improve Saltverk’s overall shelf position and merchandising. Yin Yang Naturals represents some of the best natural brands in the marketplace. “They care. They care about who they work with. They care about the products they’re helping to sell. They only pick producers who make clean, straightforward products, and they also put an emphasis on working with mission-driven organizations,” said Amy Veal, Salt Maker at Saltverk. “These focuses allow them to really invest in the businesses that they’re partnered with; we can feel through the way they interact with and help support us that they’re truly invested in our successes.”
With a mission to provide natural, organic, specialty and fresh products that nourish and serve America, KeHE possesses a strong team of more than 6,800 employee-owners and a vast distribution network of 16 centers across the region. . It has established itself as one of the nation’s largest and most respected grocery and natural foods distributors. KeHE is dedicated to promoting healthy eating, sustainable living and responsible business practices. Saltverk takes great pride in its additional partnership with KeHE, as it enables the brand to reach customers nationwide.
The new US availability represents a momentous achievement in Saltverk’s pursuit of growth within the natural-foods industry. Saltverk is renowned for its unwavering dedication to sustainability and consistently has prioritized environmentally friendly practices. As Saltverk sets its sights on expansion, sustainability has become an even greater priority. The brand’s commitment is reflected in various aspects of its production and waste-control practices, which encompass:
- Production process: Uses 100% geothermal energy, resulting in zero carbon footprint
- Reduction and repurposing of byproducts: Turning previous waste (mineral salts) into salt scrubs and bath salts (sold through its sister company, sustainable skincare brand Angan)
- Partnerships with local farmers: Giving them discard salts to feed their livestock and calcium rocks to enhance their soil
Since the brand’s inception in 2011, Saltverk has been thoughtful about its partnerships with the future of its business in mind. As Certified B Corp companies, Yin Yang Naturals and KeHe’s core organizational values are aligned with Saltverk’s, making these partnerships great platforms for Saltverk to grow in the natural and organic food space.
Saltverk’s availability at US grocery stores signifies its dedication to making high-quality, sustainable sea salt accessible to a wider audience.
To learn more about Saltverk, visit Saltverk.com. You also can connect with Saltverk on Facebook, Instagram and YouTube.
ABOUT SALTVERK
Saltverk is hand-harvested, sustainable sea salt from the remote Westfjords of Iceland. Using 100% geothermal energy and only one raw material — the pristine seawater of the region — Saltverk is one of the few entirely sustainable flake sea-salt producers in the world. The pure flavor and ingredients set Saltverk’s salts apart. Saltverk can be found in the kitchens of some of the world’s most renowned restaurants as well as in the homes of food enthusiasts and chefs around the globe. Saltverk is currently available via Saltverk.com, Amazon.com and select brick-and-mortar retailers. To learn more about Saltverk, visit Saltverk.com.
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Justina Rapala Nielsen | FORTE MARE
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