Icelandic hand-harvested salt brand joins with a natural and organic products brokerage
REYKJAVÍK, Iceland (Jul. 1, 2023) –– Saltverk, maker of hand-harvested, sustainable sea salt from Iceland, is proud to announce an expansion of their partnership with Yin Yang Naturals, a food brokerage firm focused on natural and organic products. This additional collaboration will allow Saltverk to become more widely available by growing the brand’s distribution and SKU dominance in grocery retailers across the nation. Yin Yang Naturals will present the brand to chain retailers as well as single-store independents and work to improve Saltverk’s overall shelf position and merchandising.
Yin Yang Naturals represents some of the best natural brands in the marketplace. “They care. They care about who they work with. They care about the products they’re helping to sell. They only pick producers who make clean, straightforward products, and they also put an emphasis on working with mission-driven organizations,” said Amy Veal, Salt Maker at Saltverk. “These focuses allow them to really invest in the businesses that they’re partnered with; we can feel through the way they interact with and help support us that they’re truly invested in our successes.”
This expanded partnership with Yin Yang Naturals was a direct result of Saltverk’s forthcoming launch in Sprouts Farmers Market stores across the nation, and the clear next step with Saltverk’s plans for growth in the natural-food space. Saltverk and Yin Yang Naturals chose to align partly based on shared values: Sustainability has always been an important pillar in Saltverk’s business, and Yin Yang Naturals is a Certified B Corp. Now, while focusing on growth, sustainability is more important to Saltverk than ever. Sustainability in Saltverk’s production and waste-control practices include:
- Production process: Uses 100% geothermal energy, resulting in zero carbon footprint
- Reduction and repurposing of byproducts: Turning previous waste (mineral salts) into salt scrubs and bath salts (sold through its sister company, sustainable skincare brand Angan)
- Partnerships with local farmers: Giving them discard salts to feed their livestock and calcium rocks to enhance their soil
Since the brand’s inception in 2011, Saltverk has been thoughtful about its partnerships with the future of its business in mind. As a Certified B Corp company, Yin Yang’s core organizational values are aligned with Saltverk’s, making this partnership a great platform for Saltverk to grow in the natural and organic food space.
To learn more about Saltverk, visit Saltverk.com. You can also connect with Saltverk on Facebook, Instagram, and Youtube.
ABOUT SALTVERK
Saltverk is hand-harvested, sustainable sea salt from the remote Westfjords of Iceland. Using 100% geothermal energy and only one raw material — the pristine seawater of the region — Saltverk is one of the few entirely sustainable flake sea-salt producers in the world. The pure flavor and ingredients set Saltverk’s salts apart. Saltverk can be found in the kitchens of some of the world’s most renowned restaurants as well as in the homes of food enthusiasts and chefs around the globe. Saltverk is currently available via Saltverk.com, Amazon.com and select brick-and-mortar retailers. To learn more about Saltverk, visit Saltverk.com.
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