PINK RIBBON FLEUR de SEL “La Vie en Rose” to Compete for sofi™ New Product of the Year at 2023 Summer Fancy Food Show
Berlin, Germany (May 22, 2023) – Sal de Ibiza has been named the 2023 sofi™ New Product Award Winner in the Salt, Seasoning & Spice category. The Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.
The 2023 sofi™ Awards recognized a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage product categories. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“We are honored that SAL de IBIZA’s Pink Ribbon Fleur de Sel has won a sofi™ New Product Award,” says Daniel Witte, owner of SAL de IBIZA. “As entrepreneurs, we want to know that we are creating something very special for our customers, and this Award is simply gratifying!” The PINK RIBBON Fleur de Sel is distributed throughout the USA. CATALAN GOURMET www.catalangourmet.com,, WORLD’S BEST CHEESE www.wbcheese.com, THE FRENCH FARM www.thefrenchfarm.com. CANADA, DOVE TALE COLLECTIONS www.dovetalecollections.com, SPAIN GOURMET www..spaingourmetcanada.com.
SAL de IBIZA’s Pink Ribbon Fleur de Sel will now compete against other category winners for the 2023 sofi™ New Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
The sofi™ Awards competition is open to product qualified SFA members in good standing. New and Gold Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.
SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.
About SAL de IBIZA GmbH
Sal de Ibiza was founded 19 years ago in 2004 by Daniel C. Witte. Head office located in Berlin Germany, the company’s philosophy at SAL de IBIZA is simply to produce and share with the world the ‘Salt of Ibiza” through our gourmet creations. We make very natural products using always the precious pure sea salt hand harvested from the Salinas (salt flats) of Ibiza in there very same way for over 2800 years. Sea water, wind and sun. 100% natural. Starting with only 1 product 19 years ago we have since grown our gourmet offerings to over 60 SKU’s, and we are just getting going!
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
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