New York, NY – June 20, 2024 – Recoup®, (https://www.recoupwellness.com/) the nation’s first beverage brand to be Regenerative Organic Certified® across its portfolio, is shaking up the beverage aisle with the launch of its new line of Organic prebiotic sparkling beverages for “Gut Healthy Hydration™.” This innovative drink is the first to combine a powerful dose of gut-health focused ingredients, including prebiotic fiber and real ginger, with essential electrolytes to support hydration and digestive wellness. Notably, these beverages are entirely free from added sugar and sweeteners, providing a clean-label option for ingredient-conscious consumers.
Susan Buckwalter Hartman, co-founder of Recoup, remarked, “We believe modern life is a workout, and everyone could use a daily dose of resilience. With our prebiotic sparkling beverages, we're proud to offer consumers a truly innovative solution that supports gut health, hydration, and daily wellness.” Hartman added “We listened to our audience, many of whom were sick of stevia and other sweeteners in functional beverages. It took months to perfect the recipe without the use of added sugar or sweeteners, but we carefully crafted Recoup to be subtly sweet and refreshing with an invigorating ginger kick.”
Key attributes of Recoup prebiotic sparkling beverages with electrolytes:
- Gut-health focus: 3g of prebiotic fiber (11% of DV) to support a healthy gut microbiome, and a dose of ginger for digestion and muscle recovery.
- Potassium, magnesium, and calcium; key electrolytes from maple tree water: Maple tree water is a plant-based water from maple trees that contains minerals and nutrients for hydration. It has half the calories of coconut water and is sourced sustainably in the US.
- Clean label: no added sugar or stevia, Regenerative Organic Certified, USDA Organic Certified, Kosher, Vegan
Recoup Organic prebiotic sparkling beverages are available in three flavors: Watermelon Blood Orange + Ginger, Pineapple Passionfruit + Ginger, and Lemon Lime + Ginger.
Siwat Siengsanaoh, co-founder of Recoup, shared some of the inspiration for the product, "Having recovered from many childhood digestive health issues, in part due to my mom’s ginger-based home remedies, I know that what you put into your body matters. Which is why we have created a delicious, thoughtfully sourced beverage that delivers tangible health benefits. This connects directly to our mission: to champion resilience for people and the planet.”
The Growing Demand for Gut-Health & Hydration:
According to the Mayo clinic, and other sources, hydration plays a key role in digestion and gut health. Fiber is also critical to healthy digestive function, and a report from the USDA indicates a staggering 95% of Americans fail to meet their daily fiber allowance, highlighting the need for products like Recoup. Research suggests that prebiotics can support a healthy gut microbiome, influencing digestion and immune function. Recoup's new prebiotic sparkling beverages allow consumers to address both hydration and gut health at the same time. Recoup competes in the booming prebiotic sparkling beverage category, which is expected to grow at a 7.6% CAGR through 2034.
Availability:
Recoup Sparkling Prebiotic Beverages have just launched in 96 Wegmans stores and will be launching in Erewhon and JIMBOS on the West Coast this summer. They can also be purchased online at Amazon.com and recoupwellness.com. Recoup will be showcasing the new products in booth 1443 at the Specialty Food Association Fancy Food Show June 23-25, 2024.
About RECOUP
Located in New York, NY, Recoup is a certified minority-owned and female-founded company with a mission to champion resilience for people and planet through regenerative organic modern remedies. Recoup Beverage Inc. was co-founded by Siwat Siengsanaoh and Susan Buckwalter Hartman. Siwat spent the first three years of life in the hospital and went through ten major surgeries before he was twelve. His mom’s ginger-based home remedies played a big part in his recovery and were the initial inspiration for Recoup. He combed through medical research to find the clinically proven dose of ginger to use in each beverage. Co-founder, Susan Buckwalter Hartman, is an avid athlete and nature-lover who wanted a clean-label beverage that felt like self-care, not a compromise. More information can be found at https://www.recoupwellness.com.
RECOUP
MEDIA CONTACT: Susan Buckwalter Hartman, Co-Founder [email protected]
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Hashtags: #recoupwellness #MYrecoup
Source 1 Mayo Clinic Nutrition and Healthy Eating
Source 2 Johns Hopkins Medicine, How Digestion Works
Source 3 USDA, What We Eat In America 2009-2010
Source 4 National Library of Medicine, Fiber and Prebiotics: Mechanisms and Health Benefits
Source 5 Future Market Insights, Prebiotic Soda Market