New York, NY – June 24, 2024 – Recoup®, (https://www.recoupwellness.com/) a New York-based, Organic beverage brand, launches its new line of Organic prebiotic sparkling beverages for “Gut Healthy Hydration™” in 96 Wegmans stores. These beverages are the first to combine gut-health focused ingredients (prebiotics, ginger) with electrolytes to support hydration. Each can has 3g of prebiotic fiber (11% of DV) and a dose of pressed ginger juice. Notably, they are entirely free from added sugar and sweeteners.
Recoup Organic prebiotic sparkling beverages are available in three flavors: Watermelon Blood Orange + Ginger, Pineapple Passionfruit + Ginger, and Lemon Lime + Ginger.
Siwat Siengsanaoh, co-founder of Recoup, commented, “We are thrilled to launch at Wegmans! They are a great partner and a champion for local, mission-aligned brands. We source our Regenerative Organic Certified® maple tree water from upstate New York, not far from many of the Wegmans locations where we will be selling Recoup.”
Susan Buckwalter Hartman, co-founder of Recoup, remarked, “We created Gut Healthy Hydration™ because gut health and hydration are inherently connected. According to the Mayo Clinic, hydration plays a key role in digestion and gut health. Fiber is also critical to healthy digestive function, but the USDA reports that 95% of Americans fail to meet the daily requirement for Fiber.” Hartman added “We are proud to be the first beverage brand that combines the benefits of gut health and hydration into one delicious, clean label drink. Additionally, we listened to our consumers and there is a growing anti-stevia and anti-sweetener movement. We took care to craft recoup to be delicious with no added sugar and no sweeteners.”
Availability:
Recoup Sparkling Prebiotic Beverages have just launched in 96 Wegmans stores and will be launching in Erewhon and JIMBOS on the West Coast this summer. They can also be purchased online at Amazon.com and recoupwellness.com. Recoup will be showcasing the new products in booth 1443 at the Specialty Food Association Fancy Food Show June 23-25, 2024.
About Recoup
Located in New York, NY, Recoup Beverage Inc. is a certified minority-owned and female-founded company with a mission to champion resilience for people and planet through regenerative organic modern remedies. Recoup Beverage Inc. was co-founded by Siwat Siengsanaoh and Susan Buckwalter Hartman. Siwat spent the first three years of life in the hospital and went through ten major surgeries before he was twelve. His mom’s ginger-based home remedies played a big part in his recovery and were the initial inspiration for Recoup. He combed through medical research to find the clinically proven dose of ginger to use in each beverage. Co-founder, Susan Buckwalter Hartman, is an avid athlete and nature-lover who wanted a clean-label beverage that felt like self-care, not a compromise. Recoup is the nation’s first beverage brand to be Regenerative Organic Certified® across its portfolio. More information can be found at https://www.recoupwellness.com.
RECOUP
MEDIA CONTACT: Susan Buckwalter Hartman, Co-Founder [email protected]
Instagram: @recoupwellness
Facebook: @recoupwellness
LinkedIn: Recoup Beverage Inc.
TikTok: @recoupwellness
About Wegmans
Wegmans Food Markets, Inc. is a regional supermarket chain headquartered in Rochester, NY with 110 stores located along the East Coast. The family company, recognized as an industry leader and innovator, was founded in 1916. Wegmans has been named one of the “100 Best Companies to Work For” by FORTUNE magazine for over 25 consecutive years.