New Rubs Include Coffee Bourbon and First Edible Glitter Seasoning
July 10, 2023 - IRON RIDGE, WI -- PS Seasoning, a leading provider of specialty seasonings and sauces, announced its partnership with two TikTok creators on a new series of BBQ rubs, including the first edible glitter seasoning.
Creators Marco Sanchez of @woodfirewhiskey and Breanna Stark of @marriedtobbq partnered with PS Seasoning to create the company’s first ever Collaborator Series, a set of custom BBQ rubs that include The Eye Opener Coffee Bourbon Rub and Say I Moo Glitter SPG Rub.
Stark, a Texas-native whose TikTok channel skyrocketed to almost 1 million followers, is known for her mouthwatering BBQ recipes she makes alongside husband, Andrew. The couple had been competing on the competitive barbecue circuits since 2014 and, on a whim, decided to post a recipe for their award-winning baby back ribs on TikTok in March of 2021. The video quickly went viral and Married to BBQ was born.
“When Breanna approached us with the idea for her own seasoning, we wanted to do something that spoke to her brand in a unique way,” says Director of Marketing, Ryan Johnson. “She wanted a blend that would be flavorful, but not like every seasoning on the market.”
The seasoning, inspired by a traditional Texas SPG (salt, pepper, garlic), is a perfect marriage of salt, pepper, garlic, celery seed and a food-safe edible glitter. “We put a spin on the traditional ‘SPG’ seasoning by making it a salt-pepper-glitter blend,” added Johnson. “It’s just as delicious, but a lot more fun to use.”
Sanchez, a US Army Veteran and California native, used his background as a film producer and director to launch and grow his TikTok channel to almost 2 million followers. From tacos to BBQ and desserts, Marco's constantly cooking up mouthwatering eats with his signature style and always a glass of bourbon. His new rub, The Eye Opener, features a savory and smoky blend of coffee, ancho chilies, chipotle, brown sugar and of course, bourbon.
The seasonings retail for $9.99 and are now available for individual purchase at psseasoning.com. For more information on wholesale orders, contact us at [email protected].
About PS Seasoning
For almost 60 years, four generations of the Hanni family have been dedicated to mastering the craft of seasoning. Our unique flavor profiles are designed to make cooking easy, flavorful and fun and have been featured in Good Morning America, the kitchn, USA Today and more. With applications that range from BBQ to culinary, sausage making and processing, our goal is to elevate your flavor experience. All of our products are crafted and blended in Iron Ridge, WI, USA, from our family to yours. For more information, visit psseasoning.com.