Heart & Seoul Food Co. will be at Booth #4510A at the 2024 Summer Fancy Food Show at the Javits Center in New York City
New York, NY – (June 21, 2024) Heart & Seoul Food Co. will exhibit at the 2024 Summer Fancy Food Show, which attracts thousands of diverse makers, buyers, brokers, distributors, and industry professionals from across the U.S. and the globe for three days of delicious product discovery, networking, and business opportunities. Heart & Seoul Food Co. will showcase its award-winning Korean-style bone broth at Booth #4510A in the StartupCPG Pavilion of the Debut District.
"The Summer Fancy Food Show is the premier product discovery event for the specialty food industry, and this year’s event puts even greater emphasis on what’s new and innovative in food and beverage,” said Bill Lynch, president, Specialty Food Association. “We’re thrilled that Heart & Seoul Food Co. will be among the exciting makers sharing their delicious, high-quality products with Show attendees.”
Each year, thousands of industry professionals attend the Summer Fancy Food Show for product discovery, trendspotting, networking, and education. The 68th Summer Show will feature more than 180,000 specialty foods and beverages from global makers, as well as hot trends from the SFA Trendspotter Panel, category-specific pavilions, the new Debut District featuring first-time exhibitors, brand-new products, incubators, and startups; the sofitm Awards Gala celebrating the winners of sofi, Lifetime Achievement, Leadership, and Hall of Fame Awards, education sessions for professionals at every stage of their business journey, and more.
“Thank you to the Summer Fancy Food Show for having us. We are very excited to showcase our nutrient-dense Korean-style broth and introduce how versatile it can be!”
The Show runs June 23-25 at the Javits Center in New York and is open only to qualified members of the specialty food trade, industry affiliates, and media. For more information, click here.
About Heart & Seoul
Heart & Seoul Food Co. was founded on November 8, 2022 by Edlin Choi. Located in New York, NY, the company’s mission is to build a climate-positive food system by promoting regenerative agriculture, regional processing, and whole-animal nutrition. Inspired by Korean homestyle cooking, they use sustainably sourced and high-quality ingredients to bring you nutrient-dense foods rooted in culture to maximize every animal harvest and nourish your body and soul.
Heart & Seoul Food Co. produces an artisan beef bone broth and pork bone broth made in the traditional Korean style with just two ingredients, grass-fed beef bones or pasture-raised pork bones and filtered water. It has the milky white color signature of Korean broth with a depth and natural umami that feels like home, even for non-Koreans. Seasoned to taste by the consumer, it is versatile enough for any recipe across cuisines or to stand on its own as a sipping broth with just a little bit of salt. It can even be used in cocktails, as one brewery in Brooklyn did for the month of February to promote the brand's crowdfunding campaign. It can also be used in broth-based lattes, which have been a big hit for Heart & Seoul Food Co. at farmers markets.
Future plans include launching their shelf stable products and partnering with key retailers who share their mission to promote regenerative food systems. More information can be found at Heart and Seoul Food Co.
MEDIA CONTACT:
Edlin Choi, Founder
347-688-3359
[email protected]
@heartandseoulfoodco
About the Specialty Food Association
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207 billion specialty food industry. Representing more than 3,800 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.
Press Contact: [email protected]
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