Packaged for easy convenience and new consumer trial
Dallas, Texas (January 2022) – ITO EN (North America) INC. the global leaders of green tea and innovators of healthy beverages, has redesigned the packaging of their popular matcha LOVE® green tea powders. The convenient single serve premium matcha packets will now be available in a 15-count box, along with a new culinary grade matcha in resealable 2 oz. pouches.
“The new packaging not only offers unsweetened matcha in smaller portions for the convenience factor, but also allows trial for consumers who are new to matcha” says Rona Tison, Exec. Vice President of Corporate Relations & PR. “With the popularity of lattes, and matcha considered as a superfood for its healthy and immune boosting properties, our matcha LOVE® is the perfect go-to for the mindful consumer today.”
Made with 100% Japanese matcha, the green tea leaves are meticulously crafted to deliver a gentle and naturally invigorating boost of clean energy harnessing the vitality, health benefits and antioxidant power of the whole leaf green tea. The matcha LOVE® brand’s tagline of “modern take on an ancient ritual” takes the stress out of managing one’s daily wellness routine and help one “stay grounded” wherever the day may take you.
Unique to green tea and matcha are the green tea catechin (EGCg) antioxidants, Vitamin C and A, and L-Theanine, the amino acid known to provide a state of “calm alertness”, focus and mental clarity. With matcha powder being dissolved and fully consumed, rather than being steeped, one benefits from the full vitality of the tea leaf.
ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling program creating eco-products and tea farming practices. Recognized as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North America Tea Conference and “Best Industry Innovation Leader” at the World Tea Expo.
About matcha LOVE®
Matcha LOVE®, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit www.matchalove.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.
About ITO EN (North America) INC.:
ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry
leader dedicated to creating authentic products that embody the company’s five principles of Natural,
Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea
with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots and matcha LOVE®. To learn more about ITO EN, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.
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