June 9, 2022 – Seattle, WA -- For as long as conventional chewing gum had been around, it shouldn’t have taken till 2020 for Mighty Gum to become a thing. Why no one else thought to take the junk out of traditional chewing gum, and add functional ingredients boggles the mind. The Seattle based Mighty Gum’s first product is an Immunity supporting chewing gum, made with vitamins, Zinc, Ashwagandha, Elderberry, and Reishi mushroom.
“I used to always forget to take my vitamins,” says founder Mathew Thalakotur, “so I decided to upgrade a habit I already had – chewing gum.” True, no one forgets to chew their chewing gum. “But, I didn’t stop there – I made a functional chewing gum that’s vegan and free from aspartame, sugar, allergens, and artificial colors and flavors.” This has made Mighty Gum the first and only better for you chewing gum with a host of the trendiest functional ingredients.
165 million Americans chew gum regularly according to Mintel, however, of the people who do buy vitamins most forget to take them. And while gummies have become a fast favorite, the sugar in them give consumers a reason to be concerned for their physical and oral health. Mighty Gum on the other hand is sugar free and made with Xylitol which helps improve oral health.
The brand borrows from the best of global cultures and their healing botanicals in developing their first product, the Immunity gum. Ashwagandha from Ayurvedic medicine, Elderberry from European folk medicine, Reishi mushrooms from Chinese medicine, with a 100% of the daily recommended intake of Vitamin D3 (as well as Vitamins C, B6, and Zinc). And of course, none of this would matter if it didn’t taste great, but with over 500 glowing reviews on their website it’s safe to say the Berrymint flavor has a strong following.
If any of this piques your interest, you can find them at www.mightygum.com or @mightygum on Instagram and Facebook. They seem to be having trouble keeping their product in stock, but as a small business they’re learning as they grow.
Mathew, the founder, is an ex-P&G and Coca-Cola brand manager, who decided to cut out on his own and solve a problem. However, the brand goes deeper than just solving the needs of it’s consumer, Mighty Gum has partnered with Vitamin Angels on their mission to eliminate infant mortality due to malnutrition by 2030. Mathew is a father himself and considers it his mission to make this world a kinder place for its children.