PRINCETON, NJ – January 16, 2024 – Brook37, the premium tea atelier sourcing directly from the world's finest gardens, is celebrating its one-year anniversary at The Winter Fancy Food Show Jan. 21-23 at Las Vegas Convention Center.
Attendees can stop by booth 2434, to experience the “unparalleled tea selection” (Tea Biz) Brook37 has to offer. The booth will feature four varieties of tea available for tasting, and founder Mou Dasgupta will give a demonstration at 2pm daily on how to make the perfect cup of tea.
Upon launching one year ago, Brook37 set out to disrupt the tea industry, offering an exclusive, curated tea selection with a socially and environmentally responsible farm-to-cup model. The brand has been greeted with a warm reception, being lauded for its “luxurious” (Us Weekly) tea selection that is bound to “really impress” (Uncrate). Touted by BuzzFeed, InStyle, PopSugar and more, Brook37 was listed among the “Best Loose-Leaf Teas of 2024” by The Spruce Eats and earned a prestigious PENTAWARDS nomination for its beautiful packaging.
“The overwhelming response since our launch one year ago has shown us that consumers really do want the best when it comes to tea,” said Dasgupta. “We look forward to continuing to set that standard in years to come.”
To learn more, visit https://brook37.com/.
About Brook37 The Atelier
Brook37 is an Atelier of Tea Artists and Sommeliers on a mission to delight the palate through the skillful curation of the world’s rarest and most exclusive teas. Brook37 is a tea for the times. It’s for the movers, the shakers, the hustlers, the doers and the go-getters who aspire to get the most out of each and every day without compromising on the luxury of extraordinary tea. Unlike most tea brands that have passed through several countries, changed hands and collected dust in warehouses, Brook37 curate small batches of teas from gardens and delivers them straight to the cups. The brand is disrupting the traditional supply chain with a farm to cup model in socially and environmentally responsible ways. Brook37 calls their teas the sober siblings of wine due to the rarity, complex flavor profiles, and provenance stories. They offer a better alternative to alcohol for those seeking high-end beverages for any time of the day and any occasion. Brook37 believes in presenting a 360-degree experience to our customers. From look, touch, feel, smell and flavor. The teas are packed in PENTAWARD. nominated canisters. Within a few months of the launch, they were featured in InStyle, BuzzFeed, PopSugar, Uncrate, Dieline and several other publications. Their tea is featured as the best oolong tea money can buy. Brook37 was founded on a mission to create positive change in the world - from the economic empowerment of women in tea gardens, to a socially and environmentally responsible supply chain, to bringing high quality tea as an affordable luxury, to offering a healthy alternative to alcoholic beverages. Brook37 is Plastic Neutral certified; their tea bags are made out of cornstarch, that is biodegradable. The canisters are reusable and can be re-labeled and reused at food storage, flower vase, or pencil stands. In addition, Brook37 donates 2% of proceeds to be good stewards not just of tea but of this beautiful garden they call home. They donate 1% of our proceeds to Carbon 180 and 1% for the planet certifying us for that donation. They donate another 1% for education for underprivileged children. Their goal is to continue to grow Brook37 so that they can give back more.
Media Contact:
Vera Pascal
Phone: 917-797-8216
Email: [email protected]
Instagram/Facebook: @brook37tea
About the Winter Fancy Food Show
The Fancy Food Show will feature sampling of specialty foods and beverages from around the world, education programming such as Taste the Future: AI-Enhanced Marketing for Specialty Food Products, selling to the Channels: Understanding Specialty Stores, Grocery, and Foodservice, Stand Out on the Shelf: An Interactive Product Evaluation Experience, Fund Your Future. It also features spotlight showcases, category-focused pavilions, NEW NOW NEXT Pavilion featuring incubators and startups. Presented by the not-for-profit Specialty Food Association, the Winter Fancy Food Show is a trade-only event. To register, please visit specialtyfood.com.
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the trend spotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Press Contact: [email protected]
Hashtags: #FancyFoodShow #FancyFoodNYC #SpecialtyFood