Expo Attendees Can Stop By Booth #2135 For a First Taste of Jelly Belly’s Most Exciting New Innovations including an Expansion to the Brand’s Beloved Harry Potter™ Line
FAIRFIELD, CA (JUNE 10, 2022) – Jelly Belly® Candy Company is exhibiting several new products and flavor innovations at the 2022 Summer Fancy Food Show, taking place June 12-14 at the Jacob K. Javits Center in New York, NY. Set to highlight its continued focus on quality, innovation and true-to-life-flavor, Jelly Belly’s newest candy launches are taking the veteran confectionary brand, as well as its retailers and consumers, into delicious, unchartered flavor territory. Included in the brand’s latest launches are a new line of Harry Potter products devoted to Butterbeer™ lovers, seasonal greeting cards filled with jelly beans, as well as new flavors in the brands’ popular Cocktail Classics® collection.
“We’re excited to be back at the Summer Fancy Food Show to show off the new flavors we’ve been dreaming up at Jelly Belly,” said Robert Swaigen, Vice President of Global Marketing at Jelly Belly Candy Company. “One of our most exciting innovations on the floor this year is a collection of Butterbeer candies that will delight Harry Potter fans just in time for this year’s 2022 holiday season. For us, it’s all about true-to-life flavor and we can’t wait to show off our interpretation of Butterbeer for the first time in candy form!”
Some highlights of what Jelly Belly will showcase at the Fancy Food Show include:
- Jelly Belly® Harry Potter™ Collection will see new additions just in time for the magic of the holidays and will be available year-round nationwide beginning October 2022.
- Harry Potter™ Butterbeer™ Chewy Candy tastes and looks like Butterbeer, one of the most beloved drinks from the Harry Potter Wizarding World, served in the shape of a traditional glass.
- Harry Potter™ Butterbeer™ Milk Chocolate Bar is a decadent milk chocolate treat that is complete with a smooth and creamy Butterbeer-flavored filling. Detailed barrel-shapes are formed on each of the bar’s six squares.
- Harry Potter™ House Points Counter Dispenser is a new jelly bean dispenser inspired by the famed house points counter in the Harry Potter series, with an “hourglass” shape and Jelly Belly flavor that represents each Hogwarts House: Slytherin™, Hufflepuff™, Gryffindor™ and Ravenclaw™. The manual candy dispenser includes sound, with voiceover from the famous Sorting Hat. With a press of the button, consumers can find out what Hogwarts House they belong to and get a taste of Green Apple, Lemon, Cherry and Blueberry jelly beans.
- Harry Potter™ Butterbeer™ Barrel Tin is a barrel-shaped tin filled with the new Harry Potter Butterbeer Chewy Candy.
- Harry Potter™ Butterbeer™ Glass Mug is a real glass mug adorned with the metal crests of all four Hogwarts Houses. The glass is filled with Harry Potter Butterbeer Chewy Candy and includes a collectible Butterbeer coaster.
- Jelly Belly® Seasonal Greeting Cards allow candy lovers to send sweet messages for their favorite holidays, literally! Each seasonal card pairs sweet sentiments with delicious jelly beans inspired by the holiday and includes a padded envelope for shipping. Available beginning August 2022.
- Christmas: Consumers can try the Jelly Belly® Christmas Snow Globe Greeting Card filled with French Vanilla jelly beans or the Jelly Belly® Christmas Reindeer Greeting Card featuring festive red Very Cherry jelly beans.
- Valentine’s Day: A great option for a Valentine or Galentine, the Jelly Belly® Gimme Some Sugar Valentine Greeting Card is filled with Bubble Gum jelly beans or our Jelly Belly® You Are My Jelly Bean Valentine Greeting Card features our Conversation Beans® each imprinted with a sweet jelly bean message.
- Easter: Consumers can complete their basket with a Jelly Belly® Carrot Easter Greeting Card filled with Tangerine jelly beans or the Jelly Belly® Easter Bunny Greeting Card with a Cotton Candy surprise.
- Jelly Belly Belly Buttons® are a new chewy candy molded into the shape of bite-sized buttons featuring five iconic Jelly Belly flavors: Very Cherry, Grape, Green Apple, Peach and Blueberry. Available now.
- Cocktail Classics® is our famed collection of non-alcoholic cocktail-inspired jelly beans which now has three new flavors, Mimosa, Gin & Tonic and Moscow Mule. Joining fan-favorite flavors including Pomegranate Cosmo, Margarita, Mojito, Piña Colada and Strawberry Daiquiri. Available now.
For those attending the 2022 Summer Fancy Food Show, visit booth #2135 to check out these products and others from Jelly Belly. For more details, you can view and download the Jelly Belly press kit.
Jelly Belly Candy Company
With candy-making roots dating back to 1869, Jelly Belly Candy Company began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family-owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.
About Wizarding World
More than two decades ago, a young Harry Potter was whisked onto Platform 9 ¾ at King’s Cross Station, and readers everywhere were swept away with him into a magical universe, created by J.K. Rowling. In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.
For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe – past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network, and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.