New York, NY – Jasberry Organic Superfood Rice has been named the 2023 sofi™ New Product Award Winner in Beans, Grains, Rice & Mixes category. The brand partners with Source Atlantique, Inc. to bring the World’s First Superfood Rice to the US Market.
Jasberry Organic Superfood Rice is a new variety of rice which has 40 times more antioxidants than brown rice and 7 times more than Kale. It’s aromatic, easy-to-cook and flavorful. It was recently launched in Whole Foods Market nationwide, and comes in both packaged Jasberry Organic Superfood Rice and the convenient Jasberry Organic Ready-To-Eat Superfood Rice (both Original and Coconut).
“We are truly honored that Jasberry has won the prestigious sofi™ awards” says Peetachai (Neil) Dejkraisak, the CEO and co-founder of Jasberry. “We are bringing something uniquely new to a commoditized category. For hundreds of years we didn’t see real innovation in the rice category. We have made it possible for consumers to have access to an affordable Superfood on a daily basis. We are working with over 2,500 farmers’ families, helping to take more than 12,500 lives out of poverty. We believe that big change starts with a tiny grain of rice and by winning the 2023 sofi™ New Product Award it will take us closer to a world where a simple healthy choice for you could be life-changing for rice farmers.”
https://jasberry.net/
The Specialty Food Association’s (SFA) sofi™ Awards, which have been bestowed annually since 1972, are a top honor in the $175 billion specialty food industry. The 2023 sofi™ Awards recognized a New Product Winner and a Gold Product Winner in each of 53 specialty food and beverage product categories. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
About Jasberry Co., Ltd.
Jasberry Co., Ltd. was found in 2013 in Bangkok, Thailand as a social enterprise to help farmers out of poverty and is the only B Corp certified food company in Thailand. As a brand, Jasberry stands for transformation. It’s about transforming consumers health through delicious and nutritious superfoods for everyday life, transforming farmers lives out of poverty and transforming the planet through regenerative agriculture. To learn more about its work with farmers visit https://jasberry.net/
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information for the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972.
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