MUSKEGO, Wis. – July 19, 2023 – Jackson’s®, the leader in kettle-cooked sweet potato chips made in pure premium avocado oil, continues to expand its sweet potato chip line this year with the release of Habanero Nacho Sweet Potato Chips with Avocado Oil. Compared with the fresh and mild kick of Jackson’s Spicy Salsa Verde chip, Habanero Nacho brings forward a mouth-watering epic flavor and heat burst while keeping to the minimal, trusted ingredient list that fans have come to associate with the Jackson’s brand. Crunchy kettle-cooked sweet potato slices are dusted in an epic vegan seasoning mix of fiery, fruity habanero chiles and tangy flavors of cheddar and Romano cheeses, perfect for the snacker who can’t get enough heat.
“Our innovation team always has an eye on emerging flavor trends and consumers are consistently seeking new spicy innovations as well as better-for-you versions of favorite comfort snacks,” notes Scott Reamer, co-founder of Jackson’s and innovation lead. “With our Habanero Nacho formulation, we really wanted to increase the overall intensity of flavors and spice level while also sticking to our brand values of simple, clean ingredients, and this chip delivers with its extreme heat and crave-worthy, cheesy-finger goodness. By using only top-quality, unadulterated avocado oil with low inflammation properties, we’re committed to producing premium, healthy oil snack options that consumers can feel better about eating.”
All of Jackson’s kettle-cooked chips are made with heirloom, non-GMO sweet potatoes that are high in fiber and loaded with antioxidants, then kettle-cooked low and slow in flavorful, unadulterated avocado or coconut oils to bring out their superior texture and flavor while maintaining their nutritional density. Jackson’s sources premium oils from suppliers that are tested and proven by a 3rd party to meet their purity standard, never diluted with cheap refined oils or polyunsaturated fats. Jackson’s chips are free from artificial flavors and ingredients as well as the Top 9 Allergens and are friendly to just about any diet out there: vegan, Keto, Paleo, Kosher, gluten-free and grain-free.
Adding a notch of spice to Jackson’s lineup of epic flavors including Sea Salt, Farmhouse Ranch, Carolina BBQ, and Spicy Salsa Verde, the newest Habanero Nacho Sweet Potato Chips made with Avocado Oil are the hottest of the bunch, releasing immediately nationwide and come in 1.5oz bags (SRP $1.79) and 5oz bags (SRP $4.49).
About Jackson’s
Formerly Jackson’s Honest, Jackson’s produces sweet potato chips made from pure and unadulterated avocado and coconut oils, each cooked low and slow, resulting in a super taste and texture sensation. Jackson’s was founded in 2013 in the kitchen of Scott and Megan Reamer. From their home in Crested Butte, Colorado, they began making chips in their kitchen as a low-inflammation snack for their eldest son, Jackson, who was diagnosed with a rare auto-immune disorder. Following a $1.25 million investment from Shark Tank’s Rohan Oza, Jackson’s happier, healthier snacks have since found a passionate community of super fans, and are now sold in national chains such as Whole Foods, Sprouts, Kroger, Costco, regional grocers and local co-ops. The chips are also sold online in multipacks and variety packs at www.JacksonsChips.com and Amazon.com.
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