Back to Member Press Releases

Jøyus Expands Wine Offerings with New Non-Alcoholic Cabernet Sauvignon

Specialty Food Association

Award-winning non-alcoholic winery continues to answer its customers’ needs with a new still red wine

SEATTLE - Known for its delicious, well-balanced non-alcoholic wines, Jøyus is expanding its current collection. The brand will now offer a non-alcoholic Cabernet Sauvignon along with its other still and award-winning sparkling non-alcoholic wines.

The brand was founded to provide a solution for individuals who don’t drink when socializing. Founder Jess Selander has been sober for 17 years and understands the struggle of being stuck with subpar drink choices while friends crack open a bottle of champagne.

“Drinking is so social and cultural.I was tired of feeling left out because I didn’t drink alcohol anymore. I decided to solve this issue with an option that is just as good (if not better) than your average wine label,” said Jess.

Jøyus’ latest varietal is a classic red wine, a Cabernet Sauvignon. The perfectly balanced wine is aged on American oak and retains the complexity and warmth of a traditional Cabernet but with the alcohol gently removed. Jøyus’ red wine contains notes of ripe dark berries, aged oak, and undertones of vanilla and is only 25 calories per serving.

As the first 100% sober and woman-owned non-alcoholic winery in the country, Jøyus is dedicated to supporting its customers and their sober journey, whatever that may look like. The brand creates the same sophisticated feeling and experience through elegant labeling and chic designs. These bottles look right at home next to traditional premium wines.

“Whether someone wants to be putting a pause on alcohol for a glass, a night, or the rest of their lives, Jøyus is here for them. They shouldn’t feel any less like an adult or be an afterthought at a party with our premium drinks. No matter your reason, we have your back. We sober folks deserve to enjoy a glass of bubbly, too!”

Other Jøyus non-alcoholic wines include a still rosé, a sparkling rosé and a sparkling wine. At the San Francisco International Wine Competition, the white won bronze and the sparkling rosé won gold. Making it the only non-alcoholic wine on the market to win gold in an industry competition.

For more information, visit drinkjoyus.com or contact [email protected].

###

About Jøyus:

Bring out the fancy glassware and pop open a bottle of delicious Jøyus Non-alcoholic wine. As the first 100% sober-owned and woman-owned non-alcoholic winery, Jøyus is here to make sure everyone can feel included. Winning top awards at The San Francisco International Wine Competition, more internationally at IWSC in London and with thousands upon thousands of bottles sold—they’re showing non-drinkers are here and ready for a premium non-alcoholic wine experience. Follow them on @drinkjoyus.