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Introducing Alec's Ice Cream: The Ice Cream You Deserve

Specialty Food Association

Founded in Sonoma County, California by 28-year old Alec Jaffe

The creamiest certified organic ice cream to come onto the market

We are pleased to announce the launch of Alec’s Ice Cream. Made in Sonoma County, California, Alec’s Ice Cream is the creamiest organic ice cream on the market. It is bound to become your go-to when you want to treat yourself to real, delicious ice cream.

Alec’s Ice Cream is the brainchild of Alec Jaffe, a 28-year-old former USC football player and lifelong ice cream connoisseur. On launching Alec’s Ice Cream he says, “The ice cream available in grocery stores would either be too health focused for my taste or on the opposite end of the spectrum, loaded up with unhealthy ingredients. I decided to create an extra creamy ice cream unlike any other—made with clean, organic ingredients—that tastes great, satisfies cravings, and won’t leave you feeling lethargic.”

As a long-time foodie and health conscious organic shopper, Alec set out on a mission to create the worlds greatest ice cream made with organic ingredients. After experimenting with recipes in his parents’ kitchen for almost two years, Alec finally crafted the perfect ice cream. Fresh, elevated takes on flavors made with pure and simple ingredients. He also whipped less air into his ice cream than other brands to create an irresistibly smooth and creamy texture. After receiving constant ice cream requests from friends and family, he decided it was time to share his ice cream with a wider audience.

With his younger brother Zach joining the team, they acquired their very own ice cream production facility in Petaluma, California. Owning their own production facility allowed them to make ice cream from scratch the way they knew it was supposed to be made. Founded on the principle of creating the ice cream you deserve, no detail went unnoticed in making the highest quality, most delicious product.

Sustainability is essential to the Jaffe brothers. Starting with organic pasture-raised dairy from local, Sonoma County, family farms, mindfully sourcing from sustainable suppliers is always a priority. The team at Alec’s Ice Cream believes that the foundation of great ice cream is great ingredients. When you taste their ice cream, you can sense the heart, soul, and taste buds used for perfecting the signature 5 flavors.

Alec’s Ice Cream is entering the marketplace with 5 organic flavors. You can find their pints in select natural and specialty retailers throughout Northern California at a suggested retail price of $7.99. Nationwide direct-to-consumer shipping is available on their website for $59.95 for a 5-pack. Of course, recyclable and biodegradable materials are used for shipping direct-to-consumer orders. The artisanal flavors are:

- Tahitian Vanilla Bean – simply wonderful, smooth, and creamy. The pure Tahitian vanilla provides slightly sweet, floral notes that linger in your nose and taste buds in the best way. The rich vanilla also allows the high quality dairy to shine. You’ll fall back in love with vanilla after each bite.

- Chocolate – made with both melted bittersweet chocolate and cocoa powder, this is a showstopper for all chocolate lovers. Rich and decadent, this will send you straight to chocolate heaven.

- Salted Caramel Latte – a sophisticated take on a Frappuccino in a pint. Made with real Brazilian coffee and a ripple of salted caramel, what more needs to be said?

- Mint Chocolate Chip – a delicious combination of crisp mint and bittersweet chocolate chips that melt in your mouth. A classic elevated to the next level. And of course, no food coloring added.

- Honey Blueberry Lavender – complex and inviting, herbal and fruit forward. A welcoming lavender aroma hits your nose as soon as you open the pint. Real blueberries and a ribbon of honey add tartness and sweetness to this perfectly balanced flavor that will instantly transport you to a sunny spring afternoon.

We all deserve high quality—make your childhood dreams come true—delicious ice cream. Alec’s Ice Cream is the ice cream you deserve.

About Alec’s Ice Cream

Alec’s Ice Cream is an organic ice cream brand making super-premium quality ice cream, which means there is less air whipped into the ice cream to make it perfectly creamy and delicious. Founded in 2018 and introduced to the market in fall of 2020, Alec’s Ice Cream uses certified organic ingredients to create elevated flavors for the ice cream you deserve. The 5 flavors are currently available in select natural and specialty stores throughout Northern California and available for purchase on their website.

For more information please visit: www.alecsicecream.com

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