Nearly 2,000 Products Competed for the Top Specialty Food Association Award
San Diego, California (May 24, 2022) – The Zucchini - Cilantro & Cauliflower Soup from I Eat My Greens has won the new product award in the Soup Category as part of the Specialty Food Association’s (SFA) 2022 sofi™ Awards, a top honor in the $170.4 billion specialty food industry.
The Zucchini - Cilantro & Cauliflower Soup was one of 102 winners selected by a panel of specialty food experts from nearly 2,000 entries across 53 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center.
“We are honored that our Zucchini - Cilantro & Cauliflower Soup has won a New Product Award,” says Manuel “Mac” Villarreal, founder of I Eat My Greens. “As entrepreneurs, we are always looking for ways to validate that our product is loved. This is one of the ultimate stamps of approval and we’re very grateful.” I Eat My Greens is expanding throughout the United States, their soups can be found at several locations in Southern California, and through their website https://ieatmygreens.com/
The sofi Awards are open to members of the SFA and have been given each year since 1972. Winners will be showcased at the 2022 Summer Fancy Food Show, running June 12-14, at the Javits Center in New York City. Open only to the trade, it is the largest East Coast B2B-only specialty food and beverage show. For more information, visit specialtyfood.com
About I Eat My Greens
I Eat My Greens was founded in 2020 by Manuel Villarreal. Located in San Diego, CA, the company’s philosophy is to make people fall in love with veggies. Back in the year 2000, Manuel was privileged to compete in the Sydney Olympics in sailing. That journey taught him that the food he ate was a deciding factor in his overall well-being. Now, as a husband and father of three, things are busier than ever which makes eating right even more difficult. He realized a lot of people have the same problem. From there, his passion for good food was born and the more he learned, the more shocked he became at the scope of the problem. Just 1 in 10 Americans eat the recommended amount of veggies. And a lot of the so-called "healthy and easy" options lack nutrient-dense ingredients and are full of mystery ingredients. For years he researched the best way to create healthy, truly nutritious food that tastes amazing, the result? CRAZY-TASTY SOUPS rich in fresh, whole food ingredients that our bodies want and need, inspired by the flavors and nostalgia of a real meal made with love by our moms, adapted to the 21st century consumer. That's what I Eat My Greens is all about. More information can be found at I Eat My Greens
About the Specialty Food Association
The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.
I Eat My Greens MEDIA CONTACT:
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