As Fruit of the Land celebrates its 20th Anniversary
Tishbi Cherry Shiraz to Compete for sofi™ Gold Product of the Year at 2023 Summer Fancy Food Show
Toronto, Ontario, (June 23, 2023) – FRUIT OF THE LAND’S TISHBI CHERRY SHIRAZ has been named the 2023 sofi™ Gold Product Award Winner in the JAMS & SPREADS category. The Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.
The 2023 sofi™ Awards recognized a Gold Winner and a New Product Winner in each of 53 specialty food and beverage product categories. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“We are honored that Tishbi Cherry Shiraz has won a sofi™ Gold Product Award,” says Stacey Kurtz, co-owner of Fruit of the Land. “ This is the seventh sofi Award for the Tishbi Jam collection and the second Gold! We are thrilled and thankful for the honor! The line is so versatile and
Fruit of the Land’s Tishbi Cherry Shiraz will now compete against other category winners for the 2023 sofi™ Gold Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
The sofi™ Awards competition is open to product qualified SFA members in good standing. Gold and New Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.
SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.
Cherry Shiraz is great on a cheese board, complementing Goat cheese, Emmental, Camembert, Edam, or Gruyere atop a cracker or baguette. Delicious on a warm croissant or spooned over ice cream. Wonderful for entertaining, an ideal hostess or Holiday gift.
An elegant gift box duo to hold any two Tishbi preserves is available. All products are kosher.
Fruit of the Land, an importer, distributor, and producer of specialty foods founded in 2003 is celebrating its 20th Anniversary this year!
Fruit of the Land specializes in farm-fresh specialty products from Canada and Israel. Its family of exclusive, award-winning brands include Kurtz Orchards, Beit Yitzhak Fruit Spreads, Tishbi Wine & Fruit Preserves, Ein Harod Honeys, Ceremonie Tea and Fruit of the Land.
Fruit of the Land also won a 2020 sofi Gold Award for its Avocado Honey Blossom Cake, made with almost a full jar of its Ein Harold Pure Raw Avocado Blossom Honey, a sofi Gold winner in 2017. And Kurtz Orchards Asiago Bread Topper won a 2020 sofi Silver Award for Best Condiment. In all, the company has taken home eight sofi Awards from the Specialty Food Association, the largest trade association in North America for specialty food importers, manufacturers, and entrepreneurs.
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About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
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