Bloody Mary, Classic & Light Margarita Mixers landing on shelves
New York, NY (September 29, 2023) – Fever-Tree, the world's number one premium brand for simple mixed drinks is bringing their recently launched and expertly crafted cocktail mixers to select Whole Foods Market stores across the country.
Fever-Tree uses carefully and naturally sourced ingredients including zesty limes and agave from Mexico, California tomatoes and Spanish sea salt in their mixers, which launched this April. These cocktail mixers are perfect for vodka-driven Bloody Marys and tequila-powered Margaritas full of flavor. Mixers are available in 750 ml bottles—perfect for sharing with friends and family.
“With the addition of Fever-Tree's new mixers to Whole Foods Market stores, we’re giving shoppers even more options for them to enjoy their drinks how they like it,” said Kalene Phinney, VP National Accounts. “This brings the brand’s high standards for quality, already known from their tonics, gingers, and sparkling soda also sold at Whole Foods Market, to the premade mixer category.”
Fever- Tree’s ever-evolving range is endorsed by the country’s leading taste makers and spirits brands continues to transform the perception of the wider mixer category. To learn more about Fever-Tree, visit fever-tree.com or follow us on Instagram @fevertree_usa. Whole Foods Market stores also carry Fever-Tree Tonic, Light Tonic, Ginger Beer, Club Soda, Sparkling Pink Grapefruit, Elderflower Tonic, and Ginger Ale.
About Fever-Tree
Founded in 2005, Fever-Tree is the global leading premium brand of carbonated mixers. It procures the world’s finest ingredients from across the globe, including quinine from the Democratic Republic of Congo, ginger from Ivory Coast, India and Nigeria, and lemons from Sicily. Since its launch, Fever-Tree has collected a vast number of awards, including the Best Selling & Top Trending Tonic Water for eight consecutive years by Drinks International’s surveys of the World’s Best Bars. In the U.S. Fever-Tree’s portfolio includes 19 mixers, comprising Tonics, Ginger Ales, Ginger Beers and Sparkling as well as Bloody Mary & Margarita mix that are available at leading retailers, bars and restaurants across the country.
*Nielsen Total US xAOC Full Year 2022 $ Sales (Cocktail Mixer - Sub Categories)