NEW YORK, June 13, 2022 – 17-year-old Entrepreneur Alina Morse returns to NYC to showcase America's Fastest Growing Candy, Zolli Candy, a company she founded when she was just seven years old, for the Specialty Food Association’s 2022 Summer Fancy Food Show.
Morse will be showcasing her Back-to-School products, additional wellness-focused product lines, charity efforts, and introduction of candy for every holiday season at the largest U.S. show devoted exclusively to specialty foods and beverages.
A Junior high-school student, the youngest INC. Magazine INC. 5000 CEO as one of the fastest growing private companies with three-year revenue growth of 437%, continues to be a tradeshow favorite, giving industry experts reason to wonder if only a kid could make healthy candy a category leader across seven product lines: Zollipops®, Zolli® Drops, Zaffi® Taffy, Zolli Carmelz, Zolli PB Cups, and Zolli Ball Popz.
Morse will also showcase extensions of her current lines to include: Zolli KETO Pops, Zaffi KETO Taffy, Zolli Milk Chocolate PB Cups, Vitamin C Zollipops, Vitamin C Zaffi Taffy, Zolli Ball Popz, Tropical Zollipops, Retro Zolli Swirls - Blue Ras & Grape; Cherry & Pineapple, Zolli Halloween Monster Faces, Strawberry Shortcake Zollipops, and Zolli Gummeez.
A new trend report showing snack products in the scope of better-for-you space have been strengthened by pandemic trends. Consumers are buying more better-for-you snacks that have health claims or label claims perceived to be healthier, including low/no sugar. In 2020, better-for-you sales reached $39 billion. In Packaged Facts' June 2021 National Online Consumer Survey, 31% of consumers report that because of the coronavirus, they are increasing snacking activity, which bodes well for Morse’s Zolli Candy brand as she continues to expand into higher frequency indulgent categories like snack items in addition to the sugar-free candy sets. Insert: Zolli Milk Chocolate Peanut Butter Cups, which launched in Rite Aid and on Amazon in 2021.
Zolli Candy products are certified sugar-free by Sugarwise, gluten-free, dairy-free, vegan, non-GMO, and free of the top seven allergens. Zolli Candy is a woman-owned and cause-based company, committed to giving 4-MM products through the “Million Smiles Initiative” to help fight America’s most chronic childhood disease - tooth decay.
Morse started Zolli Candy after a trip to the bank with her dad at age 7. Her company is the Fastest Growing Candy Company in America with a growth rate of 437% (INC Magazine, 2021), and for Easter 2022, her sales were up over 290%. She delivered a TED Talk, “Why I eat candy to avoid Cavities,” was the youngest ever keynote speaker at Advertising Week, while InStyle Magazine named her one of 50 Badass Women Changing the World alongside First Lady Michelle Obama, who invited her to the White House twice as the exclusive candy for the annual Easter Egg Roll. She is the youngest person to ever appear on the cover of Entrepreneur Magazine, Forbes named her product as one of "Top 10 Emerging Food Trends" while PEOPLE Magazine named it as part of their "PEOPLE Great Ideas".
To learn more about the healthy, after-you-eat-treat®, visit: http://ZolliCandy.com.
ABOUT ZOLLI® CANDY:
Zolli® Candy was founded by 17-year-old Alina Morse and are made in North America, by LOL, in Walled Lake, Mich. Zolli Candy products are certified sugar-free by Sugarwise, allergy-friendly, diabetic-friendly, gluten-free, dairy-free, KETO, vegan, and non-GMO. They contain erythritol (healthy plant-based sugar alternative) to not only provide guilt-free delicious sweetness, but to improve oral health. By helping raise the pH (a scale used to measure acidity and alkalinity) in the mouth, Zolli Candy neutralizes acid and helps reduce the risk of tooth decay, dental caries and future development of cavities. Named the Fastest Growing Candy Company by Inc. Magazine (2021), Zolli products are sold at over 20,000 retailers, including America’s largest: CVS (#1 drug chain), Whole Foods (#1 natural), Amazon (#1 online), Walmart (#1 mass retailer), TJX (#1 Off-price retailer) and Dollar General (#1 value). Rite Aid, Target.com, Albertsons / Safeway, Raley’s, HEB, HyVee, & AAFES Exchange, , stores round out the domestic retail footprint. They also export to China, Korea, Taiwan, U.K. and Dubai. Zolli Candy commits 10 percent of profits to support an increase in oral health education in schools by giving 4-MM products through Morse’s “Million Smiles Initiative” to help fight America’s most chronic childhood disease - tooth decay. For more information on Morse & Zolli Candy, please visit http://www.ZolliCandy.com, http://www.Twitter.com/ZolliCandy, http://www.instagram.com/Zollicandy, http://www.facebook.com/Zollicandy, and https://www.instagram.com/alinastarrmorse/