Lauren Adler, a chocolate expert and the president of the Fine Chocolate Industry Association’s board of directors, is hosting a guided chocolate tasting during the Winter Fancy Food Show in Las Vegas on Monday, Jan. 16 at 10:30 a.m. on the Taste it Live! Stage, Booth 1517.
Adler’s presentation is the featured session on the Taste It Live! Stage at the Las Vegas Convention Center. She will feature chocolate from four FCIA member companies exhibiting at the show and will focus on educating buyers to make more informed decisions about the merchandise they carry and how to use fine chocolate to increase sales across categories.
“I’m excited to engage retail buyers in a sensory chocolate tasting experience sampling some of the best chocolate in the world and discussing ways to use fine chocolate to engage customers and increase sales,” Adler said.
Participating member companies include:
- Valrhona - Booth 1757
- Scharffenberger - Booth 1948
- To’ak - Booth 1630
- jcoco - Booth 1630
“We are delivering the education in a way that engages their senses and hopefully forms deeper connections with the brands to drive traffic to their booths,” said Ephi Maglaris, executive director of FCIA.
At the show, Adler will offer tools on incorporating chocolate into vendors’ merchandising mix. Attendees will taste single-origin chocolate and inclusion chocolates while Adler provides tips on choosing chocolates for baking versus cooking, plus how to cross-merchandise fine chocolate with other specialty foods.
The presentation promises to give buyers suggestions for creating unique chocolate-pairing experiences to help customers expand their chocolate pantries—and their sales.
Visit Lauren at Taste It Live! At Booth 1517 on Monday, Jan. 16, at 10:30 a.m.
About Lauren Adler: Lauren Adler is a pioneer in the craft chocolate industry with over a decade of experience introducing consumers to fine chocolate. She was the founder of Seattle retail store Chocolopolis and she currently serves as the President of the Board of the Fine Chocolate Industry Association (FCIA), a non-profit organization that promotes quality, innovation, ethical sourcing, and best practices in the fine chocolate industry.
She has been a speaker and panelist at numerous FCIA conferences, the Fancy Food Show, the Northwest Chocolate Festival and the Dallas Chocolate Festival and a chocolate judge for the International Chocolate Awards, the Good Food Awards, and the Northwest Chocolate Festival.
For more information, visit chocolopolis.com/consulting.
About the Winter Fancy Food Show: The Winter Fancy Food Show includes three days of networking, trendspotting, and sampling the newest and best specialty foods from hundreds of exhibitors in more than 40 categories. Don’t miss the chance to be inspired, learn from top industry experts, taste new products, and expand your business network. With thousands of the newest and most innovative products in the specialty food industry on display, it's your premier opportunity to find the latest products and gain insight into current and emerging trends.
For more information, visit specialtyfood.com/shows-events/winter-fancy-food-show/.
About the Specialty Foods Association: The Specialty Food Association (SFA) is the leading trade association and source of information about the $170.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers and others in the trade. The SFA is known for its Fancy Food Shows; the sofi Awards, which honor excellence in specialty food and beverage; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the new ecommerce enabled SFA Product Marketplace, where members showcase products, tell their brand story, field meeting inquiries, and sell directly to qualified buyers; SFA Feed, the daily source for news, trends and new product information in the specialty food industry, and Spill & Dish: A Specialty Food Association Podcast.
For more information, visit specialtyfood.com/.
About FCIA: The Fine Chocolate Industry Association (FCIA) is an international industry association supporting professionals throughout the fine chocolate supply chain. Through educational events, advocacy, strategic partnerships, and an online marketplace, FCIA provides a collective voice on quality and innovation, and promotes the art of fine chocolate.
Learn more about FCIA on finechocolateindustry.org and their online marketplace at makeminefine.com.