Nearly 2,000 Products Competed for the Top Specialty Food Association Award
Hyde Park, MA (May 9, 2022) – Effie’s Homemade Walnut Biscuit has won the new product award in the Cookie & Snack Bar Category as part of the Specialty Food Association’s (SFA) 2022 sofi™ Awards, a top honor in the $170.4 billion specialty food industry.
Our Walnut Biscuit, with cranberry & fennel, was one of 102 winners selected by a panel of specialty food experts from nearly 2,000 entries across 53 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center.
“We couldn’t be more proud that our Walnut Biscuits have won a New Product Award,” says Joan MacIsaac, Co-owner of Effie’s Homemade. “The sofis recognize innovation and remarkable taste in the industry, and we are honored one of our newest flavors is being recognized this year.” Effie’s Homemade Walnut Biscuits can be found at retailers nationwide, and online at Effieshomemade.com.
The sofi Awards are open to members of the SFA and have been given each year since 1972. Winners will be showcased at the 2022 Summer Fancy Food Show, running June 12-14, at the Javits Center in New York City. Open only to the trade, it is the largest East Coast B2B-only specialty food and beverage show. For more information, visit specialtyfood.com.
About Effie’s Homemade
Effie’s Homemade was founded in 2007 by friends, Joan MacIsaac and Irene Costello. The inspiration for the company comes from Joan’s mother, Effie MacLellan, and her farmhouse family recipe for Oatcakes. By rekindling old-fashioned and forgotten recipes, Effie’s Homemade has created a line of rustic baked goods that are delicious and wholesome. In a world of highly processed foods, Effie’s Homemade turns quality ingredients into great tasting biscuits suitable for any occasion. Effie’s Homemade is a certified Women Owned Business.
Effie’s Homemade products are made in the USA. For more information, visit www.effieshomemade.com.
About the Specialty Food Association
The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.
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