The show takes place between the days 06/23 and 06/25, and aims to support the growth of the food industry.
Dr. Peanut, a brand pioneer in gourmet peanut butter, attends the Summer Fancy Food show in the United States on June 23rd to 25th. Promoted and organized by the Specialty Food Association, the fair has its 68th edition in its host city, New York, and wishes to ease the growth of the specialty food industry in a B2B format. The brand, that already sells products in the US, sees in the event a chance to prospect new market niches.
Currently, the Brazilian brand already exports to eleven countries: Australia, Angola, South Africa, Canada, Chile, Costa Rica, United Arab Emirates, United States, Kuwait, Mozambique and Portugal. “In Brazil, we already are sales leaders, and we enter the US market as a healthy option for all the family,” says Renato Fasolo, exportation director at Dr. Peanut. To the show, the brand will be taking five flavors, of thirteen products.
Marco Dalabona, a Dr. Peanut partner in the event, and a natural athlete, already consumes the brand's products. “I truly believe in the product's potential here in the US, that is because Dr. Peanut combines healthiness with flavor, and tastiness, a market in constant growth in the country. Everyone that tries the products, always compliments and really likes it,” says the athlete.
Dr. Peanut’s participation in the fair, is due to the support of ApexBrasil, reinforcing the brand’s new expansion moment, and its insertion into one of the main consumption habits of the north american.