Livingston, NJ (July 28, 2023) – Chookie, an “intentionally delicious, accidentally nutritious” company at the onset of the cookie-bar market has celebrated a better, tastier, and wilder as a part of the brand's new Perfectly Mixed-Up campaign all over the states by seeking out new ways to give love back to our taste buds and show our community mixed up magic.
“With unhealthy snacking covering 70% of American’s consumer behavior, this campaign’s theme is to celebrate summer by shining a light on perfectly mixing up culinary ingredients through various activations and activities that connect our brand and local communities with the taste of happy and healthy,” said Zev Ziegler Founder of Chookie. "Perfectly Mixed-Up is not only about appreciating and celebrating plant-based wonders, but also our taste-buds connection to them and, as a result, to each transformative bite. With this campaign we share our love for mixing up plant-based goodness."
For this campaign, their small team led the way by partnering with pastry and food chefs including Christina Marcelli and Michelle Berckes by sending them kits containing world traveling coconuts that opened to reveal their Almond Coconut cookie bars nestled inside for a delectable surprise in very bite, and by inviting their stakeholders to use their new “Not a Cookie Jar” Instagram filter to reimagine the cookie jar as a place of wonder and magic. With their stakeholder’s community prowess, they will help Chookie transform perfectly unexpected cookie jars into a shareable scene of perfectly mixed-up magic to prove that delicious and nutritious can pop up from even the smallest of places. With the cookie jar portal, guests online are able to experience an unexpected happy moment while scrolling to their destinations across the internet.
“Is what’s inside our cookie-bars like a family picnic in a coconut grove in a soul kitchen? Like tailgating on a catamaran down a banana? Like celebrating Carnival at the country fair? A cloud taking a nap? A rocking chair party? Whatever you see and wherever our portal takes you, we know like our cookie-bars, it’ll be an adventure because mixing oat raisin cookie batter with fruit and nut dough is taste bud wild”, said Ziegler.
This Sunday, specifically as a continuation of the Cookie Jar portion of the campaign, Chookie team will partner with Busy Bee Organics team in Jersey City with “a cookie jar of goodness” by inviting their natural food enthusiasts and "busy bees" to mix up their day and write a heartfelt note to a stranger in their community. All notes will be placed in the cookie jar and power letters that will be distributed with Busy Bee meal delivery with a cookie-bar in the following weeks to those who can use a 100% daily dose of delicious and calm: the mom, the dad, and the communities tireless workers throughout The Heights.
For creating your own scene of mixed-up magic on mobile: https://www.instagram.com/ar/597561669097314/?_kx=
For joining the "cookie jar of goodness" at Busy Bee Organics, event will take place from 10am to 2pm on Sunday July 30th at 451 Palisade Ave, Jersey City, NJ 07307.
About Chookie:
Committed to ‘intentionally delicious, accidentally nutritious’, life is simpler at Chookie. Established in 2021 in New Jersey, Chookie is a start up cookie-bar brand. The Chookie team is constantly trying new stuff, and their team is always looking forward to snack time. Chookie is available in Jersey City locations including Cool Vines, Busy Bee Organics and Treehouse. For more information visit www.chookie.com.